New York Fashion Week | Generra Fall 2010
Generra’s newest creative team Swaim and Christina Hutson decided to infuse the season with color. Dopey and upbeat, the collection sought to take the ordinary and lend it a new lease on life. A ball of quirks unravelled, the Hutsons offered everything from a daring jumpsuit and grandpa cardigan to straight-laced workwear. Proving that you do not have break the mold to have a little fun, the range ensures an electrifying season come fall, whether bundled in a coat or dressed in a striking suit.
News | Generra Appoints New Creative Director
Swaim Hutson, co-founder of Obedient Sons & Daughters has a new gig at Generra as creative director. Previously a collaborator, the move and fit is seen as natural. Hutson shared, “I hope to further develop Generra by introducing a more focused point of view for the brand. It’s an amazing opportunity and I am excited about this next step.”
Generra Fall 2009
New York based label Generra is preparing for a cold winter. Covered from head from toe, the Generra man takes the necessary precautions and leaves no basic warm weather accessory unaccounted for. The utilitarian collection is just as much about style as it is about warmth. Generra just leaves out the frills. Utilizing a relaxed silhouette and classic wide suspenders, the collection revolves around the concept of everyday use, which is accompanied by a great offering of knits and outerwear.
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