
A Date With Fujiwara–WhyNot model Hubert Rapisardi is photographed by Ivan Muselli for the first issue of Fashionisto. Styled by Nunzio del Prete, Hubert intrigues in a lineup of predominantly Giuliano Fujiwara for a minimalist spring. / This story and more is available in our debut issue, available for purchase here. Current orders are in the process of being shipped and new orders have a processing time of a week.

Opting for a presentation this season, Giuliano Fujiwara kept the designs simple, emphasizing its minimalist history with strict silhouettes that slimmed and elongated the body. Armed with a monochromatic color palette and everything from shorts and outerwear to suiting, the looks were completed with utilitarian pockets and tasseled dress shoes.

Tapping Francesco Brigida to photograph their fall 2010 campaign, Giuliano Fujiwara revamps its image with a sleek portrait style outing for the new season. Featuring Marcel Castenmiller in his second campaign of the season, Giuliano Fujiwara paints a minimalist picture of fall’s ingeniously layered collection.

Giuliano Fujiwara designer Masataka Matsumura made an impact this season with boxy silhouettes and a skillful cut or two. Gravitating towards black and gray with a touch of brown and a sheer undertone, the Fujiwara man’s presence was dominated by the construction of his wardrobe. Balancing body conscious garments with the tension of semi-loose looks, Matsumura revealed a dark, but fashion-forward spring.

Brazilian model Douglas Neitzke replaces Josh Beech as the face of Giuliano Fujiwara this season. Photographed by Emilio Tini as usual, the minimalist set of photos highlights the artistry of designer Masataka Matumura and his fine attention to detail.


This season, Giuliano Fujiwara offers genius proportions and a compelling scope of crimson accompanied by great vitality. Not afraid to push the envelope, Fujiwara’s dynamic looks are constructed from unassuming knits that are countered by structured outerwear and bold leather numbers. Playing a softer hand, skirts of varying lengths work well with Fujiwara’s expanding proportions to wrap up a pristine collection for the romantic wardrobe undercut by a modern grunge that demonstrates vulnerability.