Fall 2009 | Ground-​​Zero

Posted 2 years, 8 months ago on September 15, 2009 by

gz Fall 2009 | Ground Zero

“We buy. We spend. We pick. We wear. Sim­ply because we need. Fash­ion is as nat­ural an impulse as a spree in the super­mar­ket.” For their fall 2009 col­lec­tion, Ground-​​Zero design­ers Eri and Philip Chu were inspired by the par­al­lel drawn between a need for food and clothes. As usual, the uni­sex line explores over­size pro­por­tions and sym­bolic graph­ics that a make a state­ment about the cur­rent state of the world and its economy.

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“Lazy, Naughty, Sleepy” — Ground-​​Zero Spring 2009

Posted 3 years, 3 months ago on January 27, 2009 by

gz Lazy, Naughty, Sleepy   Ground Zero Spring 2009

Hong Kong based label, Ground-Zero’s spring col­lec­tion is titled “Lazy, Naughty, Sleepy.” The col­lec­tion is inspired by the child­hoods of Ground-Zero’s design­ers, Eric and Philip Chu. Moti­vated by child­hood naps, The Chu broth­ers have cre­ated a nos­tal­gic col­lec­tion of slumber-​​inspired pieces. The ultra-​​casual col­lec­tion has youth­ful fun with prints fea­tur­ing the Care Bears and go as far as to bor­row the shape of a pil­low­case for a shirt, while using the blan­ket as the per­fect form for a cape.  How­ever, this col­lec­tion is not all inno­cent fun.  These Care Bears never turn down a good smoke.

gz2 Lazy, Naughty, Sleepy   Ground Zero Spring 2009
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Ground-​​Zero Fall 2008

Posted 3 years, 7 months ago on October 7, 2008 by

ground Ground Zero Fall 2008

ground2 Ground Zero Fall 2008

ground3 Ground Zero Fall 2008

ground4 Ground Zero Fall 2008

Pic­tures from Ground-​​Zero

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