Spring 2010 | Hederus

Posted 2 years, 8 months ago on September 21, 2009 by

hed Spring 2010 | Hederus

The lat­est col­lec­tion from Sweden-​​based designer Julia Hederus was inspired by base­ball and the redis­cov­er­ing of old clothes. Imag­ined on a young base­ball player liv­ing in Del Ray, Cal­i­for­nia dur­ing 1989, the col­lec­tion offers gar­ments that were at once worn with great love, but then for­got­ten. Because of this, there are lit­tle details off with the over­size range. Some fab­rics are faded, while oth­ers have lost their color. Mean­while, hoods are absent from elon­gated black sweat­shirts and rain­coats are miss­ing but­tons. The col­lec­tion is quirky, but the con­tribut­ing ele­ments are sub­tle, wisely mak­ing the range quite acces­si­ble. Hederus picks up where her last col­lec­tion left off and crafts a sporty look that is all her own. From sim­ple tops to sequin adorned shorts, Hederus mas­ters restraint, arriv­ing at the per­fect proportions.

hed2 Spring 2010 | Hederus
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New Arrivals — Is It Fall Already? Transition

Posted 2 years, 10 months ago on July 20, 2009 by

oki New Arrivals Is It Fall Already? Transition

Spring can be pleas­ant, but the heat of sum­mer can be bru­tal. Right now is about the time that the fall sea­son starts look­ing rather nice. Enter Oki-​​ni with the per­fect stock. The lat­est pieces from Hederus (pic­tured above) are the embod­i­ment of flighty sum­mer appro­pri­ate fash­ion, while pre-​​orders from Nom de Guerre’s fall col­lec­tion, The Third Gen­er­a­tion (pic­tured below) are accom­pa­nied by images of fallen leaves and the ini­tial cold of win­ter – sounds like a dream!

oki2 New Arrivals Is It Fall Already? Transition

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