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07 February 2012, written by Carl
Mr. Spunky–H&M takes a cheeky stab at rough fashion with a new stylish feature starring Select model Arthur Olecki. Pulling pieces together from their Divided range, young and free meets budding gym body for a casual outing with charm.
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30 January 2012, written by Carl
Seaside Splendor–H&M goes the way of the nautical motif for a new style moment featuring Swede favorite Linus Gustin. From parkas and stripes to the navy double-breasted blazer, the mood is cheerful with a timeless go-to.
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30 January 2012, written by Carl
Kick Starter–H&M curates their list of the top ten essentials to kick off the spring season. Working with RJ Rogenski once more, the popular retailer turns to smart staples that add a practical versatility to any wardrobe. Striking a chord with cotton cardigans, streamlined blazers and classic garments like the pale blue button-down, the essentials are nevertheless on the money.
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30 January 2012, written by Carl
The Fundamentals–H&M pulls together their spring essentials with yet another photo shoot featuring Will Chalker. From the blazer and henley to cardigan, the Swedish retailer serves up relaxed menswear basics in blue and gray.
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28 January 2012, written by Jen
Relaxed Mode–Request model Benjamin Eidem takes to H&M’s exclusive runway for an update of their spring/summer 2012 trend guide. With a collection that incorporates laid-back tailoring as well as a sportswear look, Benjamin eagerly wears double-breasted jackets, cropped trousers and an intricate selection of eyewear and accessories, all of which keenly attribute to the new season.
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