
Athletic Ambitions–H&M enlists the help of model André Bentzer for their latest style guide to the season. Layering pieces from their Divided range, H&M achieves a youthful cool with relaxed tanks and easy shirting completing an effortless summer equation.

Fall Ahead–Always on trend and ready for the season ahead, H&M enlists Japanese model Daisuke Ueda for their latest lookbook. Offering an easily covetable selection of pieces that represent the current modes of fashion, the Swedish favorite brings together a wardrobe of transitional separates. Whether it’s a dashing overcoat, trendy leather outerwear or a classic varsity jacket, H&M fronts accessible garments in a gorgeous palette of autumn hues.

Season of Sun–Wilhelmina models Garrett Neff, RJ Rogenski and Tyson Ballou enjoy an afternoon in the sun, captured by photographer Mikael Jansson for H&M’s Season of Sun campaign. Styled by George Cortina for the fun beach occasion, the handsome trio hit the sand and water in the Swedish retailer’s latest offering of summer-hued garments.

Light Mood–Andres Velencoso Segura has a little fun on set, posing for the lens of photographer Ewa-Marie Rundquist. Photographed for H&M, Andres dons suiting and knitwear, available from the retailer as part of their current range of modern classics.

Festival Wear–H&M embraces warmer weather, recruiting Swedish favorite Oscar Spendrup once more. Dressed in young casual pieces, Oscar hits the green with friends, showcasing practical summer pieces, priced under $30.

The Casual Accessory–Following his H&M outing for their latest collection arrivals, Garrett Neff is back in action as the Swedish retailer spotlights sunglasses and espadrilles for the warm season ahead.