André Bentzer Shows Off His Athletic Ambitions for H&M

Ath­letic Ambi­tions–H&M enlists the help of model André Bentzer for their lat­est style guide to the sea­son. Lay­er­ing pieces from their Divided range, H&M achieves a youth­ful cool with relaxed tanks and easy shirt­ing com­plet­ing an effort­less sum­mer equation.

Fall Comes Easy with Daisuke Ueda for H&M

Fall Ahead–Always on trend and ready for the sea­son ahead, H&M enlists Japan­ese model Daisuke Ueda for their lat­est look­book. Offer­ing an eas­ily cov­etable selec­tion of pieces that rep­re­sent the cur­rent modes of fash­ion, the Swedish favorite brings together a wardrobe of tran­si­tional sep­a­rates. Whether it’s a dash­ing over­coat, trendy leather out­er­wear or a clas­sic var­sity jacket, H&M fronts acces­si­ble gar­ments in a gor­geous palette of autumn hues.

Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign

Sea­son of Sun–Wil­helmina mod­els Gar­rett Neff, RJ Rogen­ski and Tyson Bal­lou enjoy an after­noon in the sun, cap­tured by pho­tog­ra­pher Mikael Jans­son for H&M’s Sea­son of Sun cam­paign. Styled by George Cortina for the fun beach occa­sion, the hand­some trio hit the sand and water in the Swedish retailer’s lat­est offer­ing of summer-​​hued garments.

Andres Velencoso Segura by Ewa-​​Marie Rundquist for H&M

Light Mood–Andres Velen­coso Segura has a lit­tle fun on set, pos­ing for the lens of pho­tog­ra­pher Ewa-​​Marie Rundquist. Pho­tographed for H&M, Andres dons suit­ing and knitwear, avail­able from the retailer as part of their cur­rent range of mod­ern clas­sics.

Oscar Spendrup for H&M “Festival”

Fes­ti­val Wear–H&M embraces warmer weather, recruit­ing Swedish favorite Oscar Spendrup once more. Dressed in young casual pieces, Oscar hits the green with friends, show­cas­ing prac­ti­cal sum­mer pieces, priced under $30.

Garrett Neff for H&M Summer 2012 Accessories

The Casual Acces­sory–Fol­low­ing his H&M out­ing for their lat­est col­lec­tion arrivals, Gar­rett Neff is back in action as the Swedish retailer spot­lights sun­glasses and espadrilles for the warm sea­son ahead.

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Fall Comes Easy with Daisuke Ueda for H&M
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Paul Wesley Gets a Style Update from Mr Porter
Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign
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Fashionisto Summer 2012

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