
One With Nature–Keeping us on our toes, H&M goes rugged for their latest update, featuring Calle Strand. Looking to beanies, knits and cardigans, paired with easy denim, the Swedish retailer embraces a classic series of ensembles as a transitional tool for the new season.

Autumn Authentic–Simon Nessman hits the streets once more this season for H&M Divided. From knits to outerwear, the philosophy of the season is a simple one, dressed down by essentials such as denim and the basic tee.
Stylist Tom Stubbs gives viewers a few styling tips while walking through the fall 2011 H&M Modern Classics collection with Benj Lee.

City Style–Noah Mills and Sasha Knezevic come together for a city stroll. Donning smart ensembles from H&M’s current lineup, the pair highlight fall essentials, ranging from the blazer and a cable knit sweater to the light-weight coat.

New in Stores–Will Chalker dons the latest from H&M for this month’s arrivals. From the henley or classic varsity jacket to flannel, H&M keeps pieces easy for a quick update during transitional weather.

The Alley–Following a behind the scenes look at H&M Divided’s latest campaign by art director Anders Lyckman, Alex Dunstan reconnects with the Swedish retailer for yet another fall outing. Dressed in relaxed tees and knits with extended proportions, the Select model steps out with a young new wardrobe.