Garrett Neff for H&M Summer 2012 “New Arrivals”

Sum­mer Arrivals–Wil­helmina model Gar­rett Neff returns for yet another ses­sion with H&M, this time around mod­el­ing new pieces for the sum­mer. Hon­ing in on a light mode for the new sea­son, board-​​shorts, tanks and other easy pieces come together in a vari­ety of cheer­ful col­ors, avail­able at afford­able prices.

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Nikola Jovanovic for H&M Spring/​Summer 2012

Sum­mer Look–Nest model Nikola Jovanovic steps out for H&M’s Divided range with an early sum­mer update. Don­ning fun col­ors and prints, things are left askew for a mix of a con­tem­po­rary mode and trendy fashions.

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Noah Mills for H&M Shades of Summer

Sum­mer Flair–As the tem­per­a­ture begins to rise, H&M turns to Noah Mills for a casual sum­mer selec­tion. Head­ing out­doors in afford­able wears to get him through the sea­son, Noah is all smiles in fea­tured sep­a­rates that are a steal at prices under $30.

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Mathias Lauridsen & RJ Rogenski for H&M Conscious Collection 2012

Green Fash­ion–H&M reg­u­lars Math­ias Lau­rid­sen and RJ Rogen­ski are recruited for a look at the retailer’s lat­est Con­scious Col­lec­tion. Slated to hit racks April 12, 2012, the green range of relaxed smart pieces are pro­duced with spe­cial care to the environment.

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Andres Velencoso Segura for H&M Modern Classics

Mod­ern Clas­sics–H&M gets Andres Velen­coso Segura back into the stu­dio for a fun bright spring out­ing. Dressed in a range of suit­ing, with all pieces, priced just under a $100, Andres is the poster boy for a mod­ern vis­age of tai­lored success.

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Clément Chabernaud, Paolo Anchisi & RJ Rogenski for H&M Lost in L.A. Campaign

Lost in L.A.–The relaxed style of a sunny moment in Cal­i­for­nia inspires the lat­est cam­paign from H&M. Fronting the menswear line, Clé­ment Chaber­naud and RJ Rogen­ski are suited for a cool sea­son with tran­si­tional sep­a­rates, while Paolo Anchisi steps out for the Divided range in shirts and denim.

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