House of the Very Island Fall 2010

House of the Very Island design­ers Mar­cus Hausleit­ner and Karin Krapfen­bauer main­tain their relaxed sil­hou­ette for the upcom­ing sea­son, but go dark with the extrac­tion of color from fall’s palette. Craft­ing a styl­ized uni­form with extreme casu­al­ness, the lat­est col­lec­tion takes shape around inter­change­able pieces of gray that find vari­ety in organic clay prints. From hooded out­er­wear in var­i­ous cuts to loose-​​fit pants, House of the Very Island is effort­less in cre­at­ing fall’s ideal urban warrior.

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Week in Review: Over-​​plaid?

Despite Milan and Paris set­ting the scene for a spate of forth­com­ing Spring 2010 col­lec­tions, we became acquainted this past week with a var­ied array of releases avail­able for Fall 2009. While some hit the mark more than oth­ers, the col­lec­tions all seemed to be par­tic­i­pat­ing in a parade of plaid. The plaid, or tar­tan, pat­tern was all the rage last fall sea­son, seen in almost every run­way show — Bryan­Boy agreed — and we again just couldn’t escape it ear­lier this year in Milan. The lat­est Fall 2009 releases from such labels as the palin­dromic Kiryuyrik and Junya Watanabe’s self-​​titled eYe col­lec­tion with Comme des Garçons con­tinue the trend… is it time to acknowl­edge that plaid might be just a lit­tle overplayed?

Kiryuyrik Fall 2009

Designer Masakatsu Takayanagi — a for­mer pat­tern maker at Yohji Yamamoto — seems to have made a game of incor­po­rat­ing almost every cur­rent move­ment in fash­ion in his lat­est release under Kiryuyrik. There are sheen fab­rics, tas­sels and bondage-​​inspired strap­pings, leather boots, a touch of androg­yny in the form of kilts and fur… It comes, then, as no sur­prise that, hav­ing seen plaid aplenty dur­ing the fall 2009 col­lec­tions show­cased ear­lier this year, Takayanagi is more than happy to hedge his bets and embrace the tar­tan trend.

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House Of The Very Island Spring 2010

Life is too short to be so seri­ous all the time and fash­ion often pro­vides the per­fect out­let for care­free fun. House of the Very Island is the per­fect exam­ple of this expres­sion. Tak­ing to eco-​​friendly jer­seys, linen and var­i­ous cot­ton blends, design­ers Mar­cus Hausleit­ner and Karin Krapfen­bauer cre­ate an eclec­tic col­lec­tion of brightly col­ored mix and match pieces. From bal­looned pant legs to patched blaz­ers and tops, the jovial col­lec­tion excels in deliv­er­ing entic­ing pro­por­tions evoca­tive of the past and present.

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House Of The Very Island Fall 2009

Fall 2009 Collection

As evi­denced by their fall col­lec­tion, House of the Very Island is all about tak­ing a basic piece, decon­struct­ing it, and then recon­struct­ing it with new fea­tures and form. In this same essence, the lat­est col­lec­tion embraces dual­ity, often tak­ing one piece and rework­ing it to cre­ate a sec­ond one.

About The Label…In Their Own Words

The label “house of the very island’s royal club divi­sion mid­dle­sex klassenkampf, but the ques­tion is: where are u, now?” is a coop­er­a­tion of four indi­vid­ual design­ers rooted in a net­work of under­ground artists, musi­cians and film-​​makers in Vienna. A there­fore widely influ­enced notion of cloth­ing is at the heart of our work, that lays it’s for­mal accents on the brico­lage, the decon­struc­tion and recon­struc­tion of given dress codes. Com­bin­ing our indi­vid­ual empha­sizes, every col­lec­tion forms a con­cep­tual unity includ­ing a short film pre­sented along with it.

Each of us hav­ing a spe­cific approach, we nev­er­the­less share basic ideas and believes like the con­cern with eco­log­i­cal sus­tain­abil­ity, with the social and polit­i­cal dis­courses sur­round­ing us and the pro­found need to get rid of the stereo­types cre­ated by these dis­courses. The cul­tural con­struc­tion of real­ity and iden­tity, espe­cially the issue of gen­der and it’s per­for­mance is cru­cial to all our approaches towards a fash­ion state­ment. Cre­ated through ironic dis­tor­tions and cita­tional shifts, our clothes are meant to suit all gen­ders and give way to indi­vid­ual expres­sions.
The ques­tion mark­ing the end of the label’s name should be read as a con­stant appeal, adressed to our­selves and adress­ing those around us, remind­ing of the con­ti­nous chal­lenge, the need to posi­tion and re-​​position our­selves within the mar­gins of fash­ion and out­side of it.

the design­ers:
jakob lena knebl,
karin krapfen­bauer
markus hausleit­ner
mar­tin sulzbacher

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