Sebastien Aaron by Andrea Vecchiato for I Hate U Spring 2011

Posted 1 year, 8 months ago on September 22, 2010 by

ihateu0 Sebastien Aaron by Andrea Vecchiato for I Hate U Spring 2011

Andrea Vec­chi­ato pho­tographs Sebastien Aaron (Inde­pen­dent Men) and Agne Pelkule (IMG) for the spring 2011 look­book of provoca­tive Milan-​​based label I Hate U. With styling by Gabriele Vietti, the non­cha­lant duo don the lat­est graphic adorned tees and sweat­shirts that rein­force an any­thing goes youth­ful attitude.

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Introducing “I HATE U”

Posted 3 years, 2 months ago on March 25, 2009 by

josh Introducing I HATE U
ihu2 Introducing I HATE U

Only months old, I HATE U is a new label based out of Italy. By using “both words and images, and a bit of irony (and some­times of mad­ness), [they] des­e­crate famous per­son­ages and stereo­types in order to try to carry a gust of pos­i­tiv­ity in [their] lives, a clear mes­sage of [their] way of life, of [their] thoughts and [their] vision of the world.” Per­haps, this vision is in part to steal the spot­light. The atten­tion gar­ner­ing line is def­i­nitely not for the weak of heart. The enter­tain­ing new­comer aims to attract those who love to be watched and admired. Well, one thing is for sure, the provoca­tive images will serve to get any­one noticed.

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