Topman is Most Definitely Team UK

New Gen Tees–Top­man is col­lab­o­rat­ing with pop­u­lar up and com­ing Lon­don design­ers once more, this time around on a new t-​​shirt col­lec­tion to cel­e­brate British tal­ent. Invit­ing James Long, Katie Eary, Lou Dal­ton, Sib­ling and Christo­pher Shan­non to design for the project, the range’s theme is Menswear Rules Bri­tan­nia. Priced at £18, £5 from each sale will go to The British Fash­ion Coun­cil Princess of Wales Char­i­ta­ble Trust in sup­port of young design­ers. The project launches June 7, 2012, right before Lon­don Fash­ion Week, which kicks off June 15, 2012. Until then, here are pic­tures of spunky British youth cap­tured on a sight­see­ing tour, cap­tured by Craig Thomas.

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James Long Fall/​Winter 2012 | London Fashion Week

Earth Mat­ter–Look­ing to the work of Cana­dian pho­tog­ra­pher Edward Bur­tyn­sky for inspi­ra­tion, James Long found a rocky ref­er­ence after revis­it­ing Quar­ries. Trans­lat­ing stones and debris into a fan­tas­tic col­lec­tion start­ing point with fine tex­tures and rich col­ors, Long deliv­ered a visual treat. Hip and youth­ful, the range’s first sig­na­ture marker belonged to low slung trousers, crafted in volu­mi­nous fits. Paired with pan­eled out­er­wear, many fab­ri­ca­tions and prints came together, cre­at­ing sub­tle gra­di­ents and worn fac­tions. Weav­ing in a knit like no other, Long’s trade­mark made a strong impres­sion with del­i­cately exe­cuted pieces offer­ing a fierce point of view, whether paired with a tas­selled scarf or con­structed as a min­i­mal twin­set. Alto­gether, a cool effort for the designer, the col­lec­tion proved a suc­cess, exud­ing a unique effort­less atti­tude, com­ple­mented by excel­lent con­ti­nu­ity and workmanship.

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James Long Spring 2012 | London Fashion Week

The Long Wild Side–Exotic prints and tex­tiles lend James Long’s trade­mark knits a fresh breath of air for the spring 2012 show­ing. Paired with short­ing looks and reptile-​​printed san­dals, a make-​​shift man of sophis­ti­ca­tion finds a charm­ing spon­tane­ity with a walk on the wild side. From cream-​​colored knits, dressed in foliage or a blend of dis­tressed prints to adorn shirt­ing, Long finds a strong stride for his lat­est col­lec­tion. A well-​​rounded out­ing, com­plete with acces­si­ble essen­tials such as cuffed shorts and fit­ted trousers, the range also man­ages the bold with metal­lic fin­ishes for a suc­cess­ful spring presentation.

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James Long Spring 2011 | London Fashion Week

A melt­ing pot of sea­sons past with a hand from the brush of an artist, James Long advances his strengths in decon­struc­tion and knitwear for a spring out­ing of a col­or­ful mag­ni­tude. As relaxed sil­hou­ettes pro­vided the can­vas, vivid splashes of color cre­ated the season’s unique pat­terns for an eclec­tic yet chic statement.

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London Fashion Week | James Long Fall 2010

Cre­at­ing a world where lush time­less knits can har­mo­niously co-​​exist with mod­ern leather gar­ments, designer James Long finds suc­cess in the details. Whereas many of his peers embraced leather sleeve inserts for the upcom­ing fall sea­son, Long goes the extra mile, begin­ning with two dis­tinct classes of gar­ments before find­ing a com­mon thread. Skill­fully craft­ing sep­a­rates, con­sist­ing of knitwear and leather with impec­ca­ble atten­tion to detail, the two con­trast­ing ele­ments are grad­u­ally brought together for a near genius result. Deliv­er­ing both edge and com­fort, a play­ful mix of fab­rics is rounded out by a small splash of color – lend­ing a dark and sophis­ti­cated col­lec­tion an upbeat mood.

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Year in Review | London Calling

Pic­tured Left to Right: Asger Juel Larsen, James Long; J.W. Ander­son, Lina Öster­man and Todd Lynn

If any­thing, this year proved that Lon­don is a hotbed of emerg­ing tal­ent. From the much buzzed debut of Asger Juel Larsen to J.W. Anderson’s enchant­ing col­lec­tions or sto­ries for a bet­ter term, London’s design­ers are busy at work carv­ing out a niche for them­selves as a new gen­er­a­tion of vision­ar­ies. Not afraid to break out­side the mold and push for­ward with a well-​​defined con­cept, design­ers like James Long toyed with the idea of his man as a sol­dier while Lina Öster­man brought a cer­tain gen­tle qual­ity to her brood­ing char­ac­ter. Mean­while, much like his con­tem­po­raries, Todd Lynn turned tra­di­tion on its side, mov­ing suit­ing towards a more roman­tic approach. Alto­gether, these design­ers help earn Lon­don a more focused eye going into 2010 in antic­i­pa­tion of only greater things to come.

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