Marcel Castenmiller for John Varvatos Spring/​Summer 2012

Spring Refresher–John Var­vatos enlists Mar­cel Cas­ten­miller for a brief spring look. Clad in somber hues of brown and gray, Mar­cel dons Var­vatos’ fit­ted take on mil­i­taris­tic wear with blaz­ers, jack­ets and accessories.

John Varvatos Fall/​Winter 2012 | Milan Fashion Week

Urban Rock–Designer John Var­vatos spins a tale of the streets and rock for the fall/​winter 2012 sea­son. Embody­ing a cer­tain harsh­ness in com­par­i­son to last season’s roman­tic laments, Var­vatos taps into an ele­ment of youth. Bring­ing together gar­ments in an almost reck­less fash­ion, the mood is relaxed and the results more excit­ing. While lace­less boots barely come to a close, over­size out­er­wear in var­i­ous hues of gray bring com­fort to knits as well as other pieces, tat­tered and stained. Fea­tur­ing a wardrobe that pos­sesses the poten­tial to be both tidy and fan­tas­ti­cally disheveled, John Var­vatos dis­misses the aspect of age for a col­lec­tion that evolves with a lit­tle smarts.

Green Day by Danny Clinch for John Varvatos Spring/​Summer 2012 Campaign

Dan­ger in Man­hat­tan–Art directed by Yard and cap­tured by the lens of pho­tog­ra­pher Danny Clinch, the spring/​summer 2012 cam­paign of John Var­vatos turns to iconic music band Green Day to front the new out­ing. Inspired by the film Man on Wire, where a dare­devil crosses a tightrope rigged between the Twin Tow­ers, the cam­paign takes Green Day to new heights to get a grand look at not only Manhattan’s sky­line but Var­vatos’ lat­est rock & roll fused collection.

Miles McMillan & Benoni Loos for John Varvatos Holiday 2011 Gift Guide

The Sea­son of Gift­ing–Antic­i­pat­ing the hol­i­day sea­son, John Var­vatos enlists DNA mod­els Miles McMil­lan and Benoni Loos for a timely gift guide. Marked by a dark but sen­si­tive qual­ity, the new images offer up a cov­eted lot of gar­ments and acces­sories. From the sig­na­ture Var­vatos knit, con­structed with immense care and atten­tion to detail, to boots with a mod­ern edge or the per­fect fin­ish­ing touch, found in a scarf, the hol­i­day sea­son is bound to be spe­cial with the notable label in hand.

Angela Missoni, John Varvatos, Ennio Capasa & Others by Michele De Andreis in MFF

Hot Names–Mag­a­zine for Fash­ion presents their Hot Names for 2011 in the cover story of their lat­est issue, shot by Michele De Andreis. With styling by Ste­fano Ron­cato, the lay­outs fea­ture the wares of Roberto Cav­alli, Cos­tume National, Umit Benan, Mis­soni, Z Zegna, Gaz­zarini, Andrea Incon­tri, John Var­vatos and Andrea Pom­pilo, includ­ing a spot­light of the design­ers them­selves. Inde­pen­dent mod­els make up the cast­ing list of the exten­sive fea­ture: Den­nis Droe­mer, Denis Georgiev, Ger­rit Kramer, Con­rad Leadley, Philip Milo­je­vic, Rey­naldo P., Max­i­m­il­iano Patane, Jonathan Peichl, Matthew Poile, Lennart Richether and Ben Savran.

The Roots for John Varvatos Fall 2011 Campaign

Var­vatos’ Roots–Never stray­ing far away from his love of Rock ‘n’ Roll music, John Var­vatos taps The Roots for his fall 2011 cam­paign. Inspired by images of iconic bands of the past, The Roots are pho­tographed arriv­ing in style at Repub­lic Air­port in New York with an exclu­sive per­for­mance from the cam­paign shoot. /​ View John Var­vatos’ fall 2011 col­lec­tion here.

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In 1999, John Varvatos launched his eponymous label. Only months after his debut collection, Varvatos opened his first store in Soho. Music is accredited as the sole catalyst for Varvatos’s interest in fashion. His obsession with Rock ‘n’ Roll is apparent and plays a significant role in the expression of the John Varvatos brand. It was no surprise when Alice Cooper, Iggy Pop and Velvet Revolver appeared in a memorable campaign for the label. In 2001, Varvatos collaborated with Converse All-Star to create the much sought after laceless sneakers. Along with his menswear, womenswear, diffusion line John Varvatos Star USA and collaboration with Converse, the label is worth over $80 million.