Mat Gordon for JOOP! Spring 2011

Cana­dian model Mat Gor­don wears the lat­est from JOOP! in their new look­book for the spring 2011 sea­son. Blend­ing a smart mix of casual and for­mal essen­tials, the label cov­ers all the menswear bases with a fine tuned array that ranges from sleek suit­ing to pol­ished sportswear.

Mathias Lauridsen for JOOP! Spring 2011 Campaign

JOOP! con­tin­ues a new stronger focus on lux­ury with their spring 2011 cam­paign fea­tur­ing none other than Dan­ish model Math­ias Lau­rid­sen. Star­ring along­side Toni Garrn for the label’s spring out­ing, acces­sories and gar­ments get equal atten­tion in a tan­ta­liz­ing bed­room rendezvous.

Chad White by Sølve Sundsbø for Joop! Splash Campaign

Mode model Chad White pho­tographed by Sølve Sundsbø for Joop! Splash cam­paign. /​ Cast­ing by Andrew Weir @ ACW WORLDWIDE.

Patrick Petitjean by Glen Luchford for Joop! Fall 2010 Campaign

A dif­fu­sion label short, Germany’s Joop! begins a new chap­ter with the fall sea­son, chan­nel­ing all cre­ative energy into the main­line. Embrac­ing the path to lux­ury, French model Patrick Petit­jean leads the season’s cam­paign in a shoot pho­tographed by the tal­ented Glen Luchford.

Spring 2010 | William Eustace for JOOP! Jeans Campaign/​Lookbook by Fergus

An unas­sum­ing William Eustace stars in the spring 2010 cam­paign and look­book from JOOP! Jeans. Pho­tographed in Ger­many by Fer­gus with art direc­tion by Isabelle Thiry, the relaxed nos­ta­lagic take on spring marks the last col­lec­tion for the jeans range. Begin­ning with the fall 2010 sea­son, designer Dirk Schön­berger will be chan­nel­ing all his energy into the JOOP! mainline.

Spring 2010 | AJ Abualrub & Mat Gordon for JOOP! Campaign/​Lookbook by Markus Jans

JOOP! rings in the spring sea­son with a full look at their most recent col­lec­tion enti­tled “What Lies Beneath”. Pho­tographed by Markus Jans, AJ Abual­rub and Mat Gor­don model the luxe range that bal­ances a rich dark­ness with a refined spring finish.

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