26 December 2010, written by Carl

Canadian model Mat Gordon wears the latest from JOOP! in their new lookbook for the spring 2011 season. Blending a smart mix of casual and formal essentials, the label covers all the menswear bases with a fine tuned array that ranges from sleek suiting to polished sportswear.
23 December 2010, written by Carl

JOOP! continues a new stronger focus on luxury with their spring 2011 campaign featuring none other than Danish model Mathias Lauridsen. Starring alongside Toni Garrn for the label’s spring outing, accessories and garments get equal attention in a tantalizing bedroom rendezvous.
14 December 2010, written by Carl

Mode model Chad White photographed by Sølve Sundsbø for Joop! Splash campaign. / Casting by Andrew Weir @ ACW WORLDWIDE.
29 July 2010, written by Carl

A diffusion label short, Germany’s Joop! begins a new chapter with the fall season, channeling all creative energy into the mainline. Embracing the path to luxury, French model Patrick Petitjean leads the season’s campaign in a shoot photographed by the talented Glen Luchford.
09 January 2010, written by Carl

An unassuming William Eustace stars in the spring 2010 campaign and lookbook from JOOP! Jeans. Photographed in Germany by Fergus with art direction by Isabelle Thiry, the relaxed nostalagic take on spring marks the last collection for the jeans range. Beginning with the fall 2010 season, designer Dirk Schönberger will be channeling all his energy into the JOOP! mainline.
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