Topman is Most Definitely Team UK

New Gen Tees–Top­man is col­lab­o­rat­ing with pop­u­lar up and com­ing Lon­don design­ers once more, this time around on a new t-​​shirt col­lec­tion to cel­e­brate British tal­ent. Invit­ing James Long, Katie Eary, Lou Dal­ton, Sib­ling and Christo­pher Shan­non to design for the project, the range’s theme is Menswear Rules Bri­tan­nia. Priced at £18, £5 from each sale will go to The British Fash­ion Coun­cil Princess of Wales Char­i­ta­ble Trust in sup­port of young design­ers. The project launches June 7, 2012, right before Lon­don Fash­ion Week, which kicks off June 15, 2012. Until then, here are pic­tures of spunky British youth cap­tured on a sight­see­ing tour, cap­tured by Craig Thomas.

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Katie Eary Spring 2011 – Velvet Machine | London Boxers by Thomas Lohr

Katie Eary and Dean Mayo Davies col­lab­o­rate on the art direc­tion of the designer’s spring 2011 look­book for her lat­est col­lec­tion enti­tled Vel­vet Machine. Pre­sent­ing a more grounded selec­tion than pre­vi­ous sea­sons, Eary hones in her focus on a mix of bold prints and col­ors that still tap into the wear­a­bil­ity fac­tor. Jux­ta­pos­ing her vision with the real­ity of Lon­don box­ing youth, Thomas Lohr pho­tographs Vel­vet Machine for a fun out­ing that takes the scrappy range, mod­eled after under­ground dog fight­ing in an acces­si­ble direc­tion, show­cas­ing cov­etable knits, trousers, tops and out­er­wear dressed in stripes and tartan.

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Thomas Ashley by Saga Sig in Katie Eary for Playing Fashion

Play­ing Fashion’s cur­rent issue fea­tures designer Katie Eary along­side a fall story with her work pho­tographed by Saga Sig with styling by Emily Rajch. Fea­tur­ing Thomas Ash­ley, the brief show­case places Eary’s quirky designs in a dark set­ting that adds an intrigu­ing dimen­sion to the young designer’s cur­rent collection.

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Alex Dunstan & Alex Wells by Jolijn Snijders in Katie Eary for I Love Fake

Out­fit­ted by Oliver Arlt in the fall col­lec­tion of Katie Eary, Alex Dun­stan and Alex Wells bring their mis­chie­vous antics to the lat­est issue of I Love Fake. Pho­tographed in Jolijn Sni­jders’ sig­na­ture high energy fash­ion, Alex² appear right at home in Eary’s quirky reptile-​​inspired designs.

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Spring 2010 | Man Show | Topman Design, J.W. Anderson, Christopher Shannon, & Katie Eary

This year’s MAN show saw the return of J.W. Ander­son and Christo­pher Shan­non with the addi­tion of Katie Eary for the Top­man spon­sored show. Inspired by ath­letes from the sev­en­ties, Ander­son deliv­ered a min­i­mal­ist col­lec­tion based in black and white. Mean­while, Shan­non used less graphic prints, opt­ing for a cou­ple of crisp mono­chro­matic ensem­bles. While Eary dropped jaws with her out­landish work, Top­man brought the show to a close with next season’s sta­ples – slouchy knits and exposed zippers.

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