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01 February 2011, written by Carl
Nisch rising star Bo Develius takes his editorial success and translates it into a new campaign photographed by Andreas Öhlund for Lagom. Channeling the warm colors of a Kenya-inspired outing, the campaign highlights smart apparel taken on a tantalizing spring vacation.
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14 October 2010, written by Carl
Leaving the runway and heading into the studio, Texas Olsson takes to Lagom’s spring 2011 lookbook for a more grounded look at the label’s latest collection: “Adventuring outside their comfort zone, Lagom’s inspiration for spring’s collection was found in Kenya. Imagining a Nairobi dawn, the label built a strong color palette of Masai Red, Green Lagoon, Savannah Yellow and other vibrant colors…”
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12 October 2010, written by Carl
Linus Gustin takes on the role of chameleon for Lagom’s fall 2010 collection. Photographed by Andreas Öhlund, the Nisch model gets wrapped up in a color palette of blood red. Looking to an ever changing mix of patterns and hues to elevate the season, Lagom shows a winning hand.
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18 August 2010, written by Carl
Adventuring outside their comfort zone, Lagom’s inspiration for spring’s collection was found in Kenya. Imagining a Nairobi dawn, the label built a strong color palette of Masai Red, Green Lagoon, Savannah Yellow and other vibrant colors. Further inspired by wild animals and fabrics from Kenya as well as Tanzania, the season excitedly gets underway with elaborate prints and a clean structured wardrobe of subtly tweaked details. Ranging from cropped cardigans and asymmetrical paneling to wrapped elements, Lagom infuses the season with the unexpected and comes out on top with an intriguing new dawn.
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18 June 2010, written by Carl
Lagom favorite Texas Olsson returns for another season to model the label’s upcoming fall collection. Relaxed and given life by blue and burgundy, the latest range enjoys a seamless transition from innovative cut to practical finish.
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