Lagom Spring 2011 Campaign | Bo Develius by Andreas Öhlund

Nisch ris­ing star Bo Develius takes his edi­to­r­ial suc­cess and trans­lates it into a new cam­paign pho­tographed by Andreas Öhlund for Lagom. Chan­nel­ing the warm col­ors of a Kenya-​​inspired out­ing, the cam­paign high­lights smart apparel taken on a tan­ta­liz­ing spring vacation.

Texas Olsson for Lagom Spring 2011

Leav­ing the run­way and head­ing into the stu­dio, Texas Ols­son takes to Lagom’s spring 2011 look­book for a more grounded look at the label’s lat­est col­lec­tion: “Adven­tur­ing out­side their com­fort zone, Lagom’s inspi­ra­tion for spring’s col­lec­tion was found in Kenya. Imag­in­ing a Nairobi dawn, the label built a strong color palette of Masai Red, Green Lagoon, Savan­nah Yel­low and other vibrant col­ors…”

Linus Gustin by Andreas Öhlund for Lagom Fall 2010 Campaign

Linus Gustin takes on the role of chameleon for Lagom’s fall 2010 col­lec­tion. Pho­tographed by Andreas Öhlund, the Nisch model gets wrapped up in a color palette of blood red. Look­ing to an ever chang­ing mix of pat­terns and hues to ele­vate the sea­son, Lagom shows a win­ning hand.

Lagom Spring 2011 | Stockholm Fashion Week

Adven­tur­ing out­side their com­fort zone, Lagom’s inspi­ra­tion for spring’s col­lec­tion was found in Kenya. Imag­in­ing a Nairobi dawn, the label built a strong color palette of Masai Red, Green Lagoon, Savan­nah Yel­low and other vibrant col­ors. Fur­ther inspired by wild ani­mals and fab­rics from Kenya as well as Tan­za­nia, the sea­son excit­edly gets under­way with elab­o­rate prints and a clean struc­tured wardrobe of sub­tly tweaked details. Rang­ing from cropped cardi­gans and asym­met­ri­cal pan­el­ing to wrapped ele­ments, Lagom infuses the sea­son with the unex­pected and comes out on top with an intrigu­ing new dawn.

Texas Olsson for Lagom Fall 2010

Lagom favorite Texas Ols­son returns for another sea­son to model the label’s upcom­ing fall col­lec­tion. Relaxed and given life by blue and bur­gundy, the lat­est range enjoys a seam­less tran­si­tion from inno­v­a­tive cut to prac­ti­cal finish.

Lagom Spring/​Summer 2010 Campaign | Texas Olsson by Andreas Öhlund

Texas Ols­son picks up his sec­ond cam­paign of the sea­son with Lagom’s spring 2010 out­ing, which was pho­tographed by Andreas Öhlund. Col­or­ful, yet sub­dued, the lat­est range picks up on spring’s softer attrib­utes, while also seek­ing to weave tra­di­tion into mod­ern outfitting.

Follow Us

• Like our Page
• Check our Boards
• Follow our RSS
• Follow us on Twitter
• Subscribe to our Channel

Popular Posts

Fall Comes Easy with Daisuke Ueda for H&M
Tomas Skoloudik Strips Down for Emporio Armani’s Spring/​Summer 2012 Underwear Campaign
Paul Wesley Gets a Style Update from Mr Porter
Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign
Carlos Campos Creates a Colorful Autumn

Subscribe by Email

Fashionisto Summer 2012

Do you like us?

View Updates by Modeling Agency

Fashionisto Magazine

Recent Articles

• Leebo Freeman’s on His Best Behavior for Spanish Mag Neo2
• Bastian Thiery & Chris Marx Take the Scholarly Approach to Style in Tush Magazine
• Sean O’Pry Suits Up for a S Magazine Story with Phil Poynter
• Panayiotis Connects with Hadar
• Venroy Sydney Makes a Splash with their Spring/​Summer 2012 Collection