Latest lagom News
Lagom Spring 2011 Campaign | Bo Develius by Andreas Öhlund
Nisch rising star Bo Develius takes his editorial success and translates it into a new campaign photographed by Andreas Öhlund for Lagom. Channeling the warm colors of a Kenya-inspired outing, the campaign highlights smart apparel taken on a tantalizing spring vacation.
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Texas Olsson for Lagom Spring 2011
Leaving the runway and heading into the studio, Texas Olsson takes to Lagom’s spring 2011 lookbook for a more grounded look at the label’s latest collection: “Adventuring outside their comfort zone, Lagom’s inspiration for spring’s collection was found in Kenya. Imagining a Nairobi dawn, the label ...
Linus Gustin by Andreas Öhlund for Lagom Fall 2010 Campaign
Linus Gustin takes on the role of chameleon for Lagom’s fall 2010 collection. Photographed by Andreas Öhlund, the Nisch model gets wrapped up in a color palette of blood red. Looking to an ever changing mix of patterns and hues to elevate the season, Lagom shows a winning hand.
Lagom Spring 2011 | Stockholm Fashion Week
Adventuring outside their comfort zone, Lagom’s inspiration for spring’s collection was found in Kenya. Imagining a Nairobi dawn, the label built a strong color palette of Masai Red, Green Lagoon, Savannah Yellow and other vibrant colors. Further inspired by wild animals and fabrics from Kenya as well as Tanzania, ...
Texas Olsson for Lagom Fall 2010
Lagom favorite Texas Olsson returns for another season to model the label’s upcoming fall collection. Relaxed and given life by blue and burgundy, the latest range enjoys a seamless transition from innovative cut to practical finish.
Lagom Spring/Summer 2010 Campaign | Texas Olsson by Andreas Öhlund
Texas Olsson picks up his second campaign of the season with Lagom’s spring 2010 outing, which was photographed by Andreas Öhlund. Colorful, yet subdued, the latest range picks up on spring’s softer attributes, while also seeking to weave tradition into modern outfitting.
