Fall 2009 | Lagom

Posted 2 years, 8 months ago on September 10, 2009 by

lagom7 Fall 2009 | Lagom

Swedish label Lagom tran­si­tions into fall with their sig­na­ture sharp, but sub­tle lines. Inspired by “Nordic melan­choly and Amer­i­can gang cul­ture”, a min­i­mal­is­tic per­son­al­ity is inter­jected into com­fort­able basics, show­cas­ing a col­lec­tion that is unas­sum­ing, but with char­ac­ter. Mov­ing beyond its sea­son appro­pri­ate color palette, the range takes ele­ments from nature and works them into pieces in a way that is sur­pris­ingly organic. An instance is when a pant and jacket ensem­ble takes its pat­tern from the snow flocked branches of win­ter. The look is charm­ing with­out pre­tense. Alto­gether, the col­lec­tion pro­vides a safe haven of relaxed gar­ments that embrace a side of life that is eas­ier, with­out complications.

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Lagom Spring 2010

Posted 2 years, 10 months ago on July 4, 2009 by

lagom3 Lagom Spring 2010

Tow­ing the fine line between too lit­tle and too much, Swedish label Lagom tack­les the spring sea­son with soft warm col­ors, move­ment and com­fort. The mono­chro­matic use of tone on tone pat­terns and unas­sum­ing col­ors com­pli­ment the sub­tle, yet dis­tinct cuts. Sharp details at the col­lar and hem­line affect shape and fit, but do not take away the collection’s acces­si­bil­ity. In fact, Lagom’s mod­ern take on the trench coat as a bil­low­ing anti-​​fit cen­ter­piece best reflects the over­all collection’s slouchy, unaf­fected and care­free attitude.

lagom2 Lagom Spring 2010
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