
Inspired by Neil Young’s album entitled Harvest, Lina Österman updates her modern punk with a soft penchant for fringe, while maintaining the timeless appeal of a prominantly black color palette. Her fourth collection to date, the London-based designer delivers a beautiful take on deconstruction and a thoughtful pattern of studs for fall’s collection. Consisting of easy to layer knits, coats and jackets, Österman’s latest range is sure to strike a successful chord, whether in an editorial or a new addition to the progressive wardrobe.

If anything, this year proved that London is a hotbed of emerging talent. From the much buzzed debut of Asger Juel Larsen to J.W. Anderson’s enchanting collections or stories for a better term, London’s designers are busy at work carving out a niche for themselves as a new generation of visionaries. Not afraid to break outside the mold and push forward with a well-defined concept, designers like James Long toyed with the idea of his man as a soldier while Lina Österman brought a certain gentle quality to her brooding character. Meanwhile, much like his contemporaries, Todd Lynn turned tradition on its side, moving suiting towards a more romantic approach. Altogether, these designers help earn London a more focused eye going into 2010 in anticipation of only greater things to come.

Spring 2010 marks Lina Österman’s third collection and first runway show. Losing the studs and leather of her fall collection, spring sees a man that is generally dark, but also one that possesses a gentle nature. Monochromatic ensembles see the addition of an off-white, while Österman’s knits are left open and adorned with dramatic fringe. Meanwhile, there is beautiful work done with ready-to-layer proportions and deconstructed tops. Also, Österman provides her man with a suit jacket that contains equal parts edge and sophistication. Altogether marrying her personal aesthetic with a modern sensibility, Österman invites us into a minimal world where the craftsmanship is meticulous, the details hard-hitting and the vision quite accessible.


This past week saw a spate of Fall 2009 collections which, cumulatively, did little to disrupt the recent trends in men’s fashion: if they’re not going for black, then they’re going for androgyny. Given I have a bias in favour of both movements (Sonny Groo is my style icon after all), I found a lot to admire in the last 7 days.
For starters, there’s Lina Österman’s second collection, which offers a sensibility vastly different from (the difference being adventure) that of Pudel, where she plays Creative Director.
Her collection has been criticized a little on Coûte Que Coûte for essentially pandering to the whims of fashion bloggers, failing to re-interpret the supposedly hackneyed concepts of lace, shredding and, well, black. Moving past the notion that black will never go out of style (even if we’d like it to), I think there is some merit in what Österman has on show. For one, she plays with expectations. She avoids the timeworn addition of epaulets and instead uses leather to define the shoulders; she provides us with shredding and sheerness in places that, wait for it, might actually be appropriate; and she embellishes denim, rather than tearing it. Where Österman succeeds most, though, is in her restraint. The collection embraces a Gothic flair without ever descending into the wild, less accessible (but perhaps more interesting?) theatre that gothicism often thrives on. (That doesn’t mean we didn’t love this over at Contributing Editor.)

Pudel’s creative director Lina Österman is progressing along with her self-titled label. Marking her second collection, Österman’s vision for fall picks up where her spring line left off. The gender-neutral concept has evolved into a collection that is bolder and generally rougher around the edges. The collection knows no color other than black and the clothes fall in line perfectly with the male form embracing a Gothic flair for the distressed. The femininity of lace is balanced by the rebellious nature of leather and studs. The aforementioned elements create a high impact collection that is surprisingly as stylish as it is practical.

Spring 2009 marks the debut of Lina Österman’s self-titled label. If the collection’s direction looks familiar, it is because Österman is the creative force behind Pudel. Taking Pudel’s same gender-neutral appeal, Österman has created a high end unisex inspired collection. Simplistic in black, gray, and white, the collection’s beauty is found in its deconstructed nature. Shredded and tousled with care, the pieces are presented in a chic manner that is effortless. Subtly adorned with studs and leather straps, this light-weight collection finds a balance between soft dream-like materials and an edgy Gothic inspired look.