John Legend by Nabil Elderkin for LOVA Fall 2010

Fol­low­ing a look at LOVA’s fall 2010 cam­paign star­ring Jonas Mason, musi­cian John Leg­end lends his face to the label. Cap­tured in a real world set­ting by Nabil Elderkin, the lat­est col­lec­tion show­case envelops LOVA’s acces­si­ble approach to mod­ern menswear.

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Jonas Mason by Nabil Elderkin for LOVA Fall 2010 Campaign

Reunit­ing with Nabil Elderkin for LOVA’s fall 2010 cam­paign, Ford model Jonas Mason con­tin­ues to be a label favorite, appear­ing as the face of the brand for more than four con­sec­u­tive sea­sons. Gear­ing up for the lat­est out­ing, Jonas heads out­doors for a stroll in LOVA’s fall col­lec­tion, which was inspired by Beirut before 1975’s civil war. Pro­vid­ing LOVA’s prac­ti­cal sense of func­tion with a goal to com­bat the ele­ments, suit­ing falls in line with out­er­wear and length­ened acces­sories for a com­fort­able sea­son of protection.

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Jonas Mason for Lova Spring 2010

Work­ing with Lova once more, Ford model Jonas Mason lends the label’s spring col­lec­tion a new lease on life. Much like Lova’s lat­est range, Jonas expresses a vari­ety of moods over the course of the look­book, rang­ing from seri­ous to young and care­free. Illus­trated in the clas­sic pair­ing of denim and khakis or the mod­ern slouchy pro­por­tions of the cardi­gan, Lova pro­vides a con­tem­po­rary mix of chic essentials.

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New Arrivals | Lova

[SSENSE]

LOVA Sample Sale (Los Angeles)

Finally, we have a sale for those of us on the west coast! It’s the end of the sea­son and LOVA is hold­ing their spring sam­ple sale this week­end, August 1 – 2, from 12:00 p.m. to 8:00 p.m. Happy shopping!

New Arrivals — Lova

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