Patrik Ervell Fall/​Winter 2012 | New York Fashion Week

Min­i­mal Unrest–Dis­rupt­ing the lines of Patrik Ervell’s trade­mark suit­ing, dis­rup­tion set in with the label’s hero strik­ing a chord for rebel­lion. Weav­ing in gar­ments that sur­pris­ingly gave the col­lec­tion an urban edge, Ervell’s man marched on as quilted out­er­wear took up the part of pro­tec­tive gear and tech­ni­cal fab­rics caved into the mod­ern age. Echo­ing mil­i­tant sen­ti­ments with pieces sway­ing from struc­tured and fit­ted to loose, a range that included sharp shirt­ing, a grounded series of trousers and an evolv­ing array of jack­ets stole the show, set­ting the tone for a seri­ous fall with an eye for strong style.

Patrik Ervell Spring 2012 | New York Fashion Week

A Moment for Relax­ation–Leav­ing the maniac pac­ing of pre­vi­ous sea­sons behind, Patrik Ervell hits the cat­walk for spring’s col­lec­tion. Tak­ing his inspi­ra­tion from New York City, Ervell finds a lit­tle grit in his well-​​manicured man. Let­ting out his sil­hou­ettes and grav­i­tat­ing away from strictly tai­lored wears, the designer appeases the man of leisure with a glim­mer of relaxed shirt­ing, trousers and out­er­wear. But not one to travel too far away from his main­stay, the out­ing returns to the trea­sured suit with a neu­tral array of sharp jack­ets, accented with shirt­ing options in an enchant­ing water­color print.

Patrik Ervell Spring 2011 | Behind the Scenes by Shannon Sinclair

Patrik Ervell may have his young men clearly defined in a neat pack­age, but that did not deter the mod­els back­stage from aban­don­ing their char­ac­ters for an impromptu photo-​​op with Shan­non Sin­clair. And just in case you missed the boys in fine form on Ervell’s run­way of news­pa­pers, click here for the review.

Patrik Ervell Spring 2011 | New York Fashion Week

Cau­tious of a run­way made from Finan­cial Times that wore away as the show pro­gressed, Ervell’s man took a step back with a mod­est pro­posal for the sea­son. Fol­low­ing an explo­ration of inno­v­a­tive fab­rics and imag­i­na­tive sil­hou­ettes, Patrik Ervell returned to the label’s core with a tightly reigned in lineup of his sig­na­ture suit­ing and sports­wear. Revolv­ing around a stream­lined tale of menswear with an eter­nal spirit of youth, Ervell took to the sea­son with a pure vision that poked fun with the unex­pected, whether it was a sound­track of rap or an obvi­ous sym­bol with no meaning.

Michael Elmquist for Patrik Ervell Fall 2010 Campaign

Michael Elmquist for Patrik Ervell fall 2010 campaign

News | Patrik Ervell Launches Webstore

Patrik Ervell opens up his pen­chant for min­i­mal­ist design to a wider audi­ence with the release of his web­store. As Ervell expressed to WWD, “Cer­tain brands are more suited for this than oth­ers, and I think mine really is per­fectly matched for it because my aes­thetic has always been mod­ern, and there’s no more mod­ern pre­sen­ta­tion than an online store. It might be more chal­leng­ing if you’re aspir­ing to an old-​​timey feel­ing. And I already see my con­sumer as a guy who’s buy­ing pri­mar­ily online. He’s not spend­ing his week­ends shop­ping. We already did a sig­nif­i­cant direct-​​to-​​consumer busi­ness just from our cus­tomers reach­ing out to us, and this is a log­i­cal next step.” View the new web­store here.

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