
Francois Hugon photographs Nick Palmer for Pleasure Principle’s new print driven season. Using spring’s draped feat as a starting point, the label adds interesting prints to their arsenal for a lovely fall collection with visual depth.

A departure from last season, Pleasure Principle gives their man a little grit for an overall look that is delightfully disorderly. Draped with a mass appeal, loose silhouettes come together in an array of varied tie-dye offerings for a light spring outing that is as easy as it is cool.

Sleek and androgynous come to mind when looking for words to describe the latest from Pleasure Principle. Generally fitted yet comfortable like a second skin, the body-conscious range paves a path for the gentle spirit. From dramatic cowl necks and a relaxed poncho to loosely slung elongated proportions, Pleasure Principle crafts a chic collection that translates into a way of life.
Velour
Raf Simons, Pleasure Principle