Improvise!–We catch up with the River Island cast once again as they are in the middle of a classic improv game whilst outfitted in equally mirthful summer wardrobes. Models Ollie Edwards and Sid Ellisdon put their imaginations to the test for this quirky campaign film.

The Sunny West–Jacob Young, Ryan Kennedy and Sid Ellisdon pack their bags for a welcomed vacation in sunny California. Photographed by Ellen von Unwerth, the young trio travel to the golden state to take part in River Island’s spring/summer 2012 campaign. Getting an eclectic style boost, casual prints collide with youthful suiting for a fun spring outing.
In the Name of Fun–River Island steals a moment behind the scenes of their latest campaign for a question and answer session with this season’s stars. Providing for an entertaining break, Jacob Young, Ryan Kennedy and Sid Ellisdon dish out tips for that first date, annoying habits, sex positions and more.

Fun For Five–Joined by friends for a cozy and flirtatious get-together, Jacob Young and Sid Ellisdon are photographed by Ellen von Unwerth for River Island’s fall 2011 campaign. The duo is dressed to impressed in tailored suiting and casual fall staples for the accessible occasion.

Fall Accessible–Photographed by Nick Haddow, Harry Goodwins and Ralph Ward star in River Island’s fall 2011 campaign and lookbook. Layered for a cold but cozy season, the pair are styled by Andrew Davis. From tweeds and cords to plaids, Harry and Ralph bundle up for a fantastic season that takes inspiration from an era of British explorers, sportswear, the outdoors and a subtle nod to futurism.

Captured against a simple background, Laurie Belgrave of Models 1 was photographed by Toby Hudson for River Island’s fall 2010 campaign. Boasting a myriad of prints and a refreshing fall stable of color, the collection fuses a rustic nature with militaristic influences. Pulled together in a harmonious fashion by stylist Luke Day, River Island’s latest offerings do all the necessary talking.