
Teen Dream–Shake Appeal looks to American youth as the inspiration of their fall 2011 collection. From shorts to trousers, semi-fitted ensembles offer up layers, complete with versatile shirting options and light-weight utilitarian outerwear in a myriad of colors. Highly infectious and easily accessible, autumn’s range, placates a need for functional separates with a contemporary style.

After a season’s break, Shake Appeal returns with a fall collection inspired by the quirky world of Wes Anderson and his eccentric characters. In a season where awkwardness goes a long way, the Thailand-based label accents their latest outing with a pale color palette and a playful shift in proportions. From a leggy fall to in your face functional pockets, Shake Appeal lays the groundwork for a smart new season.

In one short season, Thailand-based label Shake Appeal has grown significantly in point of view, leaving behind a reliance on quirk, instead opting for a matured street appeal. The evolution of Shake Appeal is quite fitting taking into account this season’s vehicle of inspiration. The latest collection entitled “Darwin and the Beagle” is inspired by Charles Darwin’s 1831 journey on board the actual vessel. It is during this same journey that Darwin wrote “The Origins of Species.” Furthering the idea of Darwin as muse, Shake Appeal’s fall collection progresses from simple tees and pants to more aggressive nylon numbers that evoke the image of a hunt. From highly coordinated ensembles to the bare essentials, Shake Appeal is on point with the times and progressing at a wonderful rate.

Recall quirky Thai label Shake Appeal? Well, some of their pieces are now available for purchase online at Supersweet. Missed the post about the current spring collection? Click here and get caught up.

Thailand-based label Shake Appeal is best described as comfortable, “wearable, modern, and happy.” Behind the label is Chanachai Ohpanayikool, who studied in London at Insitituto Marangoni. After returning to Bangkok, Shake Appeal was launched. As evidenced by their spring showing, Shake Appeal is a quirky label that blends innocent fun with fashion. The spring collection works with several monochromatic themed pieces, but still remains youthful, embracing bright colors, above the knee shorts, color blocking, and fashionable sweats. Booking your ticket to Bangkok about now?