Sebastian Sauvé by Sabrina Theissen for Sopopular Fall/​Winter 2012

Ele­gant Youth–Com­ing more into their own with each pass­ing sea­son, Berlin-​​based label Sopop­u­lar turns to pho­tog­ra­pher Sab­rina Theis­sen to cap­ture Nest model Sebas­t­ian Sauvé for fall/​winter 2012’s look­book. Infused with a demure ele­gance, the col­lec­tion takes a grasp of moder­nity with care­ful hands. While shirt­ing fea­tures nar­row lapels, pais­ley and sub­tle gra­di­ents, slen­der jack­ets and out­er­wear ben­e­fit from leather insets. Rounded out by sweaters and cardi­gans in var­i­ous fits, Sopopular’s fall col­lec­tion packs a com­fort­ing confidence.

Leebo Freeman by Per Zennström for SoPopular Spring 2012 (Preview)

The Per­fect Match–Berlin-​​based label SoPop­u­lar offers an exclu­sive pre­view of their upcom­ing spring 2012 look­book fea­tur­ing Viva model Leebo Free­man pho­tographed by Per Zennström. Jux­ta­pos­ing easy fash­ions such as the tee and a pair of shorts with a pale color palette, SoPop­u­lar embraces a laid-​​back out­let, but still man­ages to have a lit­tle fun. Boast­ing a lineup of graphic tees and cheeky slo­gans, an occa­sional hint of moder­nity keeps the label rel­e­vant. /​ Styling by Daniel Blechman.

SOPOPULAR Spring 2011 | Ash Stymest by Per Zennström

SOPOPULAR taps Ash Stymest for their lat­est look­book pho­tographed by Per Zennström. Fol­low­ing fall’s mature direc­tion, the Berlin-​​based label embrace a youth­ful punch for Come As You Are by adding yel­low to their cool palette of grays. Also return­ing to their roots, clean lines are jux­ta­posed with seam detail­ing and bondage straps. Play­ing with con­cept of casual and for­mal, basics like the tee are rounded out by struc­tured cuffs. Boast­ing a col­lec­tion that houses a well-​​rounded selec­tion of gar­ments, rang­ing from the light sum­mer suit and col­or­ful out­er­wear to bleached denim, SOPOPULAR inge­niously exe­cutes an acces­si­ble sea­son of great struc­ture and style.

Viva Boys by David Fischer | Exclusive

With Berlin Fash­ion Week about to kick off, we turn our atten­tion to the fine crop of tal­ent at Viva Mod­els. Styled by Daniel Blech­man of SOPOPULAR, sev­eral of Viva’s stars, new and estab­lished come together for a photo shoot with David Fis­cher. Fea­tur­ing Eddie Ness, Falco Bartsch, Felix Bay­ertz, Fritz Richter, Jakob Wiech­mann, Jakob Wil­helm, Julian Kassler, Lean­der Kirschner, Lor­can, Malte Grunicke, Romain Pre­vost, Vin­cent Mank and Vin­cent Taeger, Fischer’s lat­est work exudes great charm and personality.

Ash Stymest for SOPOPULAR | Spring 2011 Preview

Prepar­ing for the reveal of their upcom­ing spring 2011 col­lec­tion, Come As You Are, Berlin-​​based label SOPOPULAR share a teaser of their lat­est look­book, which appro­pri­ately fea­tures model favorite and new MTV UK per­son­al­ity Ash Stymest.

SOPOPULAR Fall 2010 | Cole Mohr & Jakob Wiechmann by Stefan Heinrichs

Viva Mod­els pro­vides the all-​​star tal­ent for SOPOPULAR’s highly antic­i­pated fall 2010 look­book. Pho­tographed by Ste­fan Hein­richs, Cole Mohr is joined by Jakob Wiech­mann this sea­son. Sport­ing dis­tinct hair­styles and exud­ing a nat­ural cool, the duo’s new look rep­re­sents the new direc­tion of SOPOPULAR. Mov­ing towards a more refined look, the Berlin-​​based label turns to hues of gray as they exper­i­ment with tai­lored looks that lend them­selves to a more organic reinterpretation.

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