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Latest sopopular News
Daniel Bamdad & Norman Theuerkorn Embody a Subdued Attitude for Sopopular Fall/Winter 2013
Quiet Style, Strong Attitude–Models Daniel Bamdad (Success) and Norman Theuerkorn (IZAIO) are featured in Sopopular’s fall/winter 2013 lookbook. Showcasing a quiet masculinity in a collection of fitted suede jackets, streamlined coats with a hidden grid pattern, and subdued blazers sprinkled with metallic finishes ...
Daniel Bamdad & Norman Theuerkorn Sport Sopopular Fall/Winter 2013 Collection
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The Wild Ones–Berlin-based label SoPopular enlists director Juan Michel Sanchez to create a short video to preview its fall/winter 2013 collection. Models Daniel Bamdad (Success) and Norman Theuerkorn (IZAIO) showcase the latest offering of the brand with an undeniable attitude. / Grooming by Gregor Makris.
Sebastian Sauvé by Sabrina Theissen for Sopopular Fall/Winter 2012
Elegant Youth–Coming more into their own with each passing season, Berlin-based label Sopopular turns to photographer Sabrina Theissen to capture Nest model Sebastian Sauvé for fall/winter 2012′s lookbook. Infused with a demure elegance, the collection takes a grasp of modernity with careful hands. While ...
Leebo Freeman by Per Zennström for SoPopular Spring 2012 (Preview)
The Perfect Match–Berlin-based label SoPopular offers an exclusive preview of their upcoming spring 2012 lookbook featuring Viva model Leebo Freeman photographed by Per Zennström. Juxtaposing easy fashions such as the tee and a pair of shorts with a pale color palette, SoPopular embraces a laid-back outlet, but ...
SOPOPULAR Spring 2011 | Ash Stymest by Per Zennström
SOPOPULAR taps Ash Stymest for their latest lookbook photographed by Per Zennström. Following fall’s mature direction, the Berlin-based label embrace a youthful punch for Come As You Are by adding yellow to their cool palette of grays. Also returning to their roots, clean lines are juxtaposed with seam detailing ...


