Swear Fall 2010 Preview | Cosmo Macdonald
Cosmo Macdonald stars in Swear’s upcoming fall lookbook and promotional material. A big season for the label, Dominic Webster has been brough on board as Swear’s Creative Director to strengthen the brand’s offering. This year also marks the label’s tenth year anniversary, which is soon to be celebrated with an upcoming project.
Swear | Spring 2010
Footwear label Swear looks to the photography of Bella Howard to convey the free spirit of spring’s eclectic range. Producing everything from oxfords and desert boots to hi-tops, Swear embraces today’s generation with an all-occasion attitude.
Swear Fall 2009
Taken literally or figuratively, the latest collection from London based Swear packs quite a punch. Whether you’re a lover or a fighter, Swear has you covered with their varied styles that address all personality times. Swear’s “Greatest Hits” include funky animal prints for the quirky style aficionado, while leather makes an appearance in smart oxfords and hi-tops for those who decide to play it a little safer. So, which pair will you swear by?
Style Watch — Bronze Is Still Here & Very Alive
I could stay young and chipper
and I’d lock it with a zipper,
If I only had a heart.
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