Paraskevas by Boo George for Wrangler Blue Bell Spring/​Summer 2012 Campaign

A Place Called Utah–Stu­dio­Thom­son art directs Wran­gler Blue Bell’s lat­est cam­paign, fea­tur­ing Scoop model Paraskevas. Inspired by sculp­tor and motor­cy­cle col­lec­tor Jeff Decker, this season’s cam­paign was pho­tographed in Utah. Giv­ing the label a fresh new fin­ish for the spring/​summer 2012 sea­son, Boo George (Streeters) comes on board as pho­tog­ra­pher, con­nect­ing with styl­ist Jamie Stew­art. Cap­tur­ing the essence of a man who does not shy from get­ting his hands dirty, Paraskevas is clad in dis­tressed washes and crisp solids for an effec­tive denim-​​fueled out­ing. /​ Groom­ing by Wes­ley O’Meara at The Wall Group.

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Tony Ward by Petrovsky & Ramone for Wrangler Blue Bell Spring 2011 Campaign

Denim & Giants–Fol­low­ing this season’s look­book, Tony Ward reunites with Petro­vsky & Ramone for Wran­gler Blue Bell’s spring 2011 cam­paign. Adding to the label’s rugged sen­si­bil­ity, Tony also cleans up for a pol­ished con­tem­po­rary look.

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Tony Ward for Wrangler Blue Bell Spring 2011

Blue Tony–Enlisted for another sea­son mod­el­ing the lat­est from Wran­gler Blue Bell, Tony Ward hits the out­doors for the clas­sic denim label. Don­ning worn, lived-​​in looks, Tony’s free spirit embod­ies the iconic Wran­gler man of ease and necessity.

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Will Lewis for Wrangler Spring 2011

Worn Across Amer­ica–Will Lewis mod­els Wrangler’s spring 2011 col­lec­tion. Inspired by an Amer­i­cana motif, the clas­sic range boasts the name Worn Across Amer­ica. From deep blue rinses and relaxed button-​​downs to the casual tee, the time­less label embraces an acces­si­ble direction.

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Tony Ward for Wrangler Blue Bell Fall 2010

Wran­gler Blue Bell shines some light on fall’s col­lec­tion with a new set of look­book images fea­tur­ing this season’s cam­paign star Tony Ward in the label’s sel­vage denim.

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Tony Ward for Wrangler Blue Bell Fall 2010 Campaign

After a spring debut for Wran­gler Blue Bell, Tony Ward returns for another sea­son with the label. Hit­ting the streets at night on his bike, Tony brings the casual denim clad cow­boy to the city for a les­son in being bad.

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