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28 January 2011, written by Carl
Looking to lazy summers spent outdoors, YMC found the inspiration of their latest collection in the youth of the World War II era. Embracing a dusty color palette and constructing a lineup that reinforces a strong British heritage, a charming selection comes together. Capturing the ease of country life, a simplicity resonates through quality pieces, ranging from the cardigan and button-down to relaxed trousers for a nostalgic season.
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03 August 2010, written by Carl
Modeled after the romantic hero, YMC designer Fraser Moss takes this season’s inspiration from the hunter, fisherman, mariner, artisan and peasant. Crafting utilitarian pieces with a European sensibility, YMC’s man gets a practical fit for the season with fair isle knits, sharp outerwear and a grounded elegance.
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24 November 2009, written by Carl
Preping for spring arrivals as early as January, UK-based retailer My-Wardrobe shares news of their latest brand pickups, which include Phillip Lim, Aquascutum and Farhi by Nicole Farhi. In addition, My-Wardrobe shares an early look at YMC’s latest range, which they will be stocking as well. Featuring Dan Felton, the spring collection continues a fascination with workers wear. Subscribing to a color palette of navy and khaki, YMC’s spring takes shape amongst smart staples. From a modest shawl collar to the duffel coat, YMC moves forward on their utilitarian track.
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31 August 2009, written by Carl
Last season You Must Create took its inspiration from the past, distributing their modest collection in the form of depression-ready ration books. In a natural progression, fall sees a remaining nostalgia for the past with a focus on the common man in workerswear. Moving away from the slim silhouette, the collection follows a relaxed pace that is more timeless. Built around core concepts, the collection is grounded by its pants of the same make, while outerwear, both bulky and clean embrace utilitarianism as the most important element of an ensemble.
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23 July 2009, written by Carl
- 10 Magazine shares this picture of Ash that didn’t make the cut for J.W. Anderson’s latest lookbook.
- You Must Create is pushing forward with a diffusion line called YMC basic. Prices will range from $40 to $120. (Men.Style)
- In an interesting turn, Michael Bastian is collaborating with Gant for a co-branded collection that will debut fall 2010. (WWD)
- WWD’s menswear department is looking for three interns and you even get a generous $12/day. (Fashionista)
- Amazon has purchased online shoe retailer Zappos, which should aid in the company’s expansion. (WSJ)
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