Latest you must create News
YMC Spring/Summer 2013 | London Collections: Men
Surfer Rule–Projections of a tropical illustration, bottles of Vita Coco water on the seating and a background track of monkey and nature noises created an atmospheric setting for the latest YMC collection. Inspired by early 1960s west coast surf culture and late 1980s casuals, the spring/summer 2013 collection featured ...
You Must Create — YMC Spring 2011
Looking to lazy summers spent outdoors, YMC found the inspiration of their latest collection in the youth of the World War II era. Embracing a dusty color palette and constructing a lineup that reinforces a strong British heritage, a charming selection comes together. Capturing the ease of country life, a simplicity resonates ...
YMC Fall 2010
Modeled after the romantic hero, YMC designer Fraser Moss takes this season’s inspiration from the hunter, fisherman, mariner, artisan and peasant. Crafting utilitarian pieces with a European sensibility, YMC’s man gets a practical fit for the season with fair isle knits, sharp outerwear and a grounded elegance.
My-Wardrobe Spring Preview | Dan Felton for YMC
Preping for spring arrivals as early as January, UK-based retailer My-Wardrobe shares news of their latest brand pickups, which include Phillip Lim, Aquascutum and Farhi by Nicole Farhi. In addition, My-Wardrobe shares an early look at YMC’s latest range, which they will be stocking as well. Featuring Dan Felton, ...
Fall 2009 | You Must Create (YMC)
Last season You Must Create took its inspiration from the past, distributing their modest collection in the form of depression-ready ration books. In a natural progression, fall sees a remaining nostalgia for the past with a focus on the common man in workerswear. Moving away from the slim silhouette, the collection follows ...
Topics of Fashion – 7/23/2009
img_6091
10 Magazine shares this picture of Ash that didn’t make the cut for J.W. Anderson’s latest lookbook.
You Must Create is pushing forward with a diffusion line called YMC basic. Prices will range from $40 to $120. (Men.Style)
In an interesting turn, Michael Bastian is collaborating with Gant for a co-branded ...
