Lagom Spring 2011 Campaign | Bo Develius by Andreas Öhlund

Nisch ris­ing star Bo Develius takes his edi­to­r­ial suc­cess and trans­lates it into a new cam­paign pho­tographed by Andreas Öhlund for Lagom. Chan­nel­ing the warm col­ors of a Kenya-​​inspired out­ing, the cam­paign high­lights smart apparel taken on a tan­ta­liz­ing spring vacation.