Leebo Freeman by Per Zennström for SoPopular Spring 2012 (Preview)

The Per­fect Match–Berlin-​​based label SoPop­u­lar offers an exclu­sive pre­view of their upcom­ing spring 2012 look­book fea­tur­ing Viva model Leebo Free­man pho­tographed by Per Zennström. Jux­ta­pos­ing easy fash­ions such as the tee and a pair of shorts with a pale color palette, SoPop­u­lar embraces a laid-​​back out­let, but still man­ages to have a lit­tle fun. Boast­ing a lineup of graphic tees and cheeky slo­gans, an occa­sional hint of moder­nity keeps the label rel­e­vant. /​ Styling by Daniel Blechman.