London Fashion Week | b Store Fall 2010

Offer­ing both loose and fit­ted ensem­bles for next sea­son, b Store strikes a fine note with their lat­est offer­ings. Bal­anc­ing high fash­ion pro­por­tions with the man of casual aspi­ra­tions, b Store design­ers Matthew Mur­phy and Kirk Beat­tie craft a smart col­lec­tion of many options. While tai­lored suit­ing is the norm for b Store, a revamp­ing of every­day apparel speaks to high street cul­ture. From leg­gings and over­size knits to boxy cropped coats, b Store deliv­ers con­sis­tent qual­ity along­side a col­lec­tion that is both cur­rent and fresh.