
True Blues–Jon Kortajarena and Adam Senn don denim blues for the spring/summer 2012 lookbook of Mavi Jeans. Sporting relaxed fits in distressed finishes, the handsome pair are captured with a laid-back seasonal ease.

Personal Touch–H&M once again taps Simon Nessman for a shoot, this time around for a look at their spring Divided lineup. Photographed in the sunny hills, Simon keeps it easy in zippered sweatshirts, denim and basic tees.

Post Holiday Wishlist–Sean O’Pry and Cory Bond star in Neiman Marcus’ latest catalogue. Clad in garments from Lanvin, Burberry, Just Cavalli and other coveted labels, the pair come out for a luxurious outing of tantalizing must-haves.

Light-fast Classics–Adrian Wlodarski, Alexander Johansson and Ethan James appear for Uniqlo, marking the initial push for the spring/summer 2012 season. Blending smarts with a sporty approach, a light color palette gives life to a relaxed outing, with the essential comforts, ranging from graphic tees and zippered sweatshirts to wind breakers. On the more sophisticated end of the spectrum, striped tops, 3-button blazers and easy sweaters make an important nod to the season.

Smart Looks–Continuing their collegiate theme, H&M enrolls Garrett Neff and Reid Prebenda for a classics-fueled look at spring. Hitting the books once more, the popular pair catch up on old favorites, ranging from the polo and slightly tweaked varsity jacket to the original sartorial cardigan.

Colorful Days Ahead–United Colors of Benetton bursts forth with a new season of their lively signature take on color. From the classic v-neck sweater and twill pants to sharp shirting, United Colors of Benetton turns out the essentials with a certain joy. Whether delivering a nautical inspired sensation in cherry red or going for primary-driven color blocking, the label once more achieves the energetic staples that contributes to their vibrant heritage.