Louis Simonon by Inez & Vinoodh for Diesel Black Gold Fall 2011 Campaign

Arti­sanal Rock–Inez & Vinoodh con­tinue to dom­i­nate the fall 2011 sea­son, turn­ing their lens on Diesel Black Gold for their lat­est cam­paign. Fea­tur­ing Louis Simonon, the cam­paign was shot in New York, under the cre­ative direc­tion of Sophia Kokos­alaki and Lee Swill­ing­ham. Aim­ing to con­vey an arti­sanal craft­man­ship, while still show­cas­ing a cer­tain rock ‘n’ roll atti­tude, Diesel Black Gold and the vision of Inez & Vinoodh came together as the per­fect marriage.