Featuring General Idea–For their latest editorial feature, The Lab focuses their attention upon label General Idea in a series of photos shot by Saty + Pratha. Lowell Tautchin (Soul Artist Management) kicks off the feature spread in a variety of shirting with vibrant color blocking, boxy cuts, and energetic graphics arranged by stylist Michelle Carimpong. Lively and fun, General Idea presents casual separates true to their brand that will soon be essentials for the Spring and Summer seasons. / Grooming by Kerrie Jordan.
