Lu Flux Fall 2010

Take vin­tage, sal­vage and organic fab­rics, add a wild imag­i­na­tion and the results are a quirky story-​​driven col­lec­tion from London-​​based label Lu Flux. Tot­ing a col­lec­tion enti­tled Dame and Knight for the upcom­ing fall sea­son, Lu Flux plays with the all to seri­ous role of pro­tec­tor and provider by infus­ing the lat­est range with charm and char­ac­ter. While reli­able cuts offer an expected sense of mas­culin­ity, fun imagery and details add a fun naivety. Cap­tur­ing lively spir­its and trans­lat­ing the mood into gar­ments, Lu Flux paints the sea­son with much needed glee.

CREDITS:
Art Direc­tion Alun Davies
Assis­tants Lloyd Ross­bor­ough, Rob­son Yee
Pho­tog­ra­phy Holly Fal­coner
Assis­tant Kat Green
Hair Mit­su­taka Enokida
Make up Mis­aki Naka­mura
Mod­els Grze­gorz Czlaplicki & Emily Hayler
Styling Lu Flux
Assis­tants Cat Bell, Talia James