Lu Flux Fall 2010

Take vintage, salvage and organic fabrics, add a wild imagination and the results are a quirky story-driven collection from London-based label Lu Flux. Toting a collection entitled Dame and Knight for the upcoming fall season, Lu Flux plays with the all to serious role of protector and provider by infusing the latest range with charm and character. While reliable cuts offer an expected sense of masculinity, fun imagery and details add a fun naivety. Capturing lively spirits and translating the mood into garments, Lu Flux paints the season with much needed glee.







CREDITS:
Art Direction Alun Davies
Assistants Lloyd Rossborough, Robson Yee
Photography Holly Falconer
Assistant Kat Green
Hair Mitsutaka Enokida
Make up Misaki Nakamura
Models Grzegorz Czlaplicki & Emily Hayler
Styling Lu Flux
Assistants Cat Bell, Talia James

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