
Brad Kroenig originally wanted to pursue a soccer career but all that was changed when he was scouted by an agent and soon became an Abercrombie & Fitch model. Karl Lagerfeld quickly took notice and made Brad his muse. The designer made him the face of Chanel, Fendi and Karl Lagerfeld. You know you made it when you are featured in five hundred images of the couturier’s photography show. It did not take long for other top designers to get their hands on the rising star. DKNY, Gap, H&M and Roberto Cavalli, all booked Brad for their campaigns. Brad is the subject of the book Metamorphoses of an American, by Karl Lagerfeld. Only a top model has a book chronicling their career.
27 January 2012, written by Carl

The Adventure–True Religion taps photographer Alexi Lubomirski for their spring/summer 2012 campaign. In search of a free spirit to represent their unique sense of adventure, True Religion turns to Ford model Brad Kroenig for a visual of the American wanderer.
12 November 2011, written by Carl

Holiday Glamour–Brad Kroenig steps into the colorful world of Le Chateau for their holiday 2011 campaign. Joined by Ieva Laguna and outfitted in a sophisticated yet sporty wardrobe by stylist Azamit, Brad is photographed by Max Abadian. / Creative direction by Courtenay Fishman. Hair by Keith Carpenter. Makeup by Hung Vanngo.
02 October 2011, written by Carl

The Messenger–Wormland enlists Brad Kroenig once more, this time around for their fall 2011 campaign, photographed by Koray Birand. Joining Kerri-Lee Miller for a New York-based outing styled by Norbert Schaub and Tobias Frericks, Brad wears a mix of contemporary suiting as well as casual menswear separates, ranging from tees and outerwear to jeans.
13 September 2011, written by Carl

Back to the Stage–Fusing the near-retro casualness of the country with the sleepy attitude of beach towns, Michael Bastian returns to the catwalk after a season off. Dressing his man for a season of leisure, Bastian’s typical preppy aesthetic is married with the laid-back essence of summer staples, ranging from board shorts and open shirts to denim. Still maintaining a degree of sharpness, the easy showing was completed with a selection of fine essentials that tackled charming knits and tailored suiting alike.
28 July 2011, written by Carl

The Art of Everyday Dress–Hunter & Gatti utilize Red One techonolgy to capture Noah Mills and Brad Kroenig for H.E. by Mango’s fall 2011 campaign. Signing up for a sensible season, the pair cleanup nicely for a lineup that juxtaposes tailored suiting with the casual trappings of a relaxed autumn. / Grooming by Paco Garrigues. Steady cam by Txema Zuriarrain. Red One operation by Sergi Canyelles. Video editing by Alvaro Robles.
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