Garrett Neff, RJ Rogenski & Tyson Ballou by Mikael Jansson for H&M “Season of Sun” Campaign

Sea­son of Sun–Wil­helmina mod­els Gar­rett Neff, RJ Rogen­ski and Tyson Bal­lou enjoy an after­noon in the sun, cap­tured by pho­tog­ra­pher Mikael Jans­son for H&M’s Sea­son of Sun cam­paign. Styled by George Cortina for the fun beach occa­sion, the hand­some trio hit the sand and water in the Swedish retailer’s lat­est offer­ing of summer-​​hued garments.

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Garrett Neff for H&M Summer 2012 Accessories

The Casual Acces­sory–Fol­low­ing his H&M out­ing for their lat­est col­lec­tion arrivals, Gar­rett Neff is back in action as the Swedish retailer spot­lights sun­glasses and espadrilles for the warm sea­son ahead.

Garrett Neff for H&M Summer 2012 “New Arrivals”

Sum­mer Arrivals–Wil­helmina model Gar­rett Neff returns for yet another ses­sion with H&M, this time around mod­el­ing new pieces for the sum­mer. Hon­ing in on a light mode for the new sea­son, board-​​shorts, tanks and other easy pieces come together in a vari­ety of cheer­ful col­ors, avail­able at afford­able prices.

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Garrett Neff & Will Chalker for Gant Spring/​Summer 2012 Campaign

Amer­i­can Dream–Prep reigns as Gant turns to Gar­rett Neff and Will Chalker for their spring/​summer 2012 cam­paign. Putting their best face forth, a joy­ous Gar­rett and Will hit the green for a clas­sic out­ing with all the right trim­mings: seer­sucker, cham­bray and col­or­ful twills.

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Garrett Neff & Reid Prebenda for H&M Updated Classics

Smart Looks–Con­tin­u­ing their col­le­giate theme, H&M enrolls Gar­rett Neff and Reid Prebenda for a classics-​​fueled look at spring. Hit­ting the books once more, the pop­u­lar pair catch up on old favorites, rang­ing from the polo and slightly tweaked var­sity jacket to the orig­i­nal sar­to­r­ial cardigan.

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WhyNot Fall/​Winter 2012 Show Package

WhyNot–Mak­ing a cast­ing director’s job less dif­fi­cult, WhyNot pulls out all the stops with a con­sis­tent show­ing of irre­sistible options. As the last year has shown, David Gandy is unstop­pable – rack­ing up two major cov­ers and con­tin­u­ing to play a strong suit to Dolce & Gabbana’s image. Mean­while, there is Arthur Kulkov, a one fits all type of model and a blast to have around – fol­lowed by those stand­out edi­to­r­ial boys like Jacob Coupe and Alexan­der Johans­son, who eas­ily tran­si­tion from the run­way, walk­ing cov­eted spots for labels such as Prada to fronting cam­paigns for a myr­iad of brands. From Gar­rett Neff to Aiden Andrews and Adam Senn, the rec­og­niz­able faces are offered in plen­i­tude and short of a world dis­as­ter, it looks like the men of WhyNot are going to have full charts.

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