
Ford model Jonas Mason gets a proper workout in the latest lookbook from Sandro. A couple leaps and bounds later, Jonas showcases the label’s smart selection of fall suiting and casual separates.

Photographed by Daniel Jackson with styling by Mattias Karlsson, Ryan Kennedy, Harry Wakefield, Jonas Mason, Marcel Castenmiller and Thiago Santos are amongst the models to star in Hermès’ fall 2010 lookbook. A fusion of timeless tailoring and the effortless elegance of the Hermès man, additional looks can be viewed here.

Reuniting with Nabil Elderkin for LOVA’s fall 2010 campaign, Ford model Jonas Mason continues to be a label favorite, appearing as the face of the brand for more than four consecutive seasons. Gearing up for the latest outing, Jonas heads outdoors for a stroll in LOVA’s fall collection, which was inspired by Beirut before 1975’s civil war. Providing LOVA’s practical sense of function with a goal to combat the elements, suiting falls in line with outerwear and lengthened accessories for a comfortable season of protection.

Masked by darkness and continuing in the theme of last season’s fantastical campaign, Hermès recruits Jonas Mason once more to be photographed by Paolo Roversi.

Working with Lova once more, Ford model Jonas Mason lends the label’s spring collection a new lease on life. Much like Lova’s latest range, Jonas expresses a variety of moods over the course of the lookbook, ranging from serious to young and carefree. Illustrated in the classic pairing of denim and khakis or the modern slouchy proportions of the cardigan, Lova provides a contemporary mix of chic essentials.

Returning to his signature dark photography style, the always busy Milan Vukmirovic photographs Jonas Mason for the latest issue of L’Optimum. Armed with a bike, the cowboy gets a modern update courtesy of stylist Romain Vallos, who mixes suede, leather and denim with earthy hues for a classic update.

Jonas Mason is your classic American man. Tall, dark and handsome, Jonas became a favourite of Hermés and starred in the label’s spring and fall 2010 campaign, photographed by Paolo Roversi. He has lent his face to the pages of Details and L’Officiel Hommes China and Italia magazine. Jonas continues to be the face of Los Angeles based label LOVA.