
WhyNot–Making a casting director’s job less difficult, WhyNot pulls out all the stops with a consistent showing of irresistible options. As the last year has shown, David Gandy is unstoppable – racking up two major covers and continuing to play a strong suit to Dolce & Gabbana’s image. Meanwhile, there is Arthur Kulkov, a one fits all type of model and a blast to have around – followed by those standout editorial boys like Jacob Coupe and Alexander Johansson, who easily transition from the runway, walking coveted spots for labels such as Prada to fronting campaigns for a myriad of brands. From Garrett Neff to Aiden Andrews and Adam Senn, the recognizable faces are offered in plenitude and short of a world disaster, it looks like the men of WhyNot are going to have full charts.


One of the most anticipated shows to hit Milan each season is none other than Dolce & Gabbana and WhyNot has the honor of housing the label’s go to men, ranging from spring’s campaign stars that include Sam Webb, Tony Ward and Noah Mills to Adam Senn. Then take into account a Brazilian model or two and the agency furnishes the ever popular Francisco Lachowski or simply Chico. From rising stars such as Guido Carminatti and Christopher Landon to models quickly becoming a dominating force, from Sebastian Sauve to Aiden Andrews, WhyNot will be well represented on each and every catwalk with great ease.

Ready to embark on a grand journey, Luuc Brans, Clement Poinas and Richard appear in next month’s issue of Japanese magazine Fudge. Styled with a carefree zest for life in soft layers by Marutani Naofumi, the fashionable trio are photographed by Hashimoto Noriaki.

Luuc Brans photographed by Junji Hata

Quite the scholar, Luuc Brans is a natural in this simple shoot photographed by Kazuhiro Fujita for the January issue of Japanese magazine Brutus. Avoiding the coordinated suit, stylist Masha goes for a younger look, breaking with tradition for smart color schemes and layered separates of all occasions.

Luuc Brans has been attracting quite the attention since his debut. Known for his full lips and boyish charm, Luuc has been stealing every shot for every shoot he has done. He has been photographed for Brutus, Fudge and FHM Collections Germany.