
Light spring suiting gets a fresh revamp as highlighted in Lubiam’s new spring campaign starring Mathias Bergh. Mixing slouchy fits, casual accents and interesting fabric choices, the Italian label impresses with quite the sartorial season.

Daks taps Mathias Bergh for their spring 2011 campaign. With clothes playing front and center, Daks showcases an easygoing array of sportswear, donning natural hues.

Peeking through the seams of Salvatore Ferragamo’s latest outing was a nod to the easy cool of the 70’s and a desire to show that menswear can be both masculine and remarkably soft with warm sentiments. Embracing a relaxed pacing of separates and outerwear, fall’s collection boasted dark rich hues of autumn, contrasted against sensational flesh tones. Resonating a refined luxury, carried off with little to no effort, the range quickly turned to a lifestyle, gently touching upon western and militaristic influences. From strong tailored overcoats and suede trousers to buttery soft leather, Salvatore Ferragamo excelled in paying compliments to the heart of their man – robust, personal and adaptive.

Opening up the second day of Milan Fashion Week, Bottega Veneta continued a colorful trend for the upcoming season. Piecing fall’s collection together with an industrial concept that saw the mixing of fabrics to complete several of menswear best standbys, the label maintained a certain playfulness with a hint of technicolor. Grounded by structured suiting and showing an untamed side with leather crumpled trousers and jackets, the latest outing from Bottega Veneta answered the call of the changing consumer. From the dark trenches of black to the vibrancy of orange resina, Bottega Veneta creative director Tomas Maier crafted the ideal blending of ready to wear fashions and challenging fragments of the modern man.

Offering a different take on the nautical motif, Mathias Bergh and Heidi Mount come together for Siviglia’s stormy outing of a spring 2011 campaign.

Putting their best foot forth for the fall 2011 season, Ford Europe reveals a lineup of faces, new and old that prevail from campaigns and editorials to the runway. From the dynamic spark that is agency exclusive Adrien Sahores to the undeniable star power of leading model Mathias Lauridsen, Ford proves to have the winning combination. Furthermore, coming up in their ranks is runway favorite Johannes Niermann, who makes his campaign debut for the spring season as well as James Smith, who has been burning up the editorial charts this year with a certain British charm. Continuing through a strong package, Ford boasts catwalk veterans, ranging from Charlie Westerberg and Marcel Castenmiller to the astonishing Ty Ogunkoya.

A leading Swedish model, Mathias Bergh landed four campaigns in his debut season. Since, he has been featured in L’Officiel Hommes, 10 Men, VMAN, GQ Style, and Vogue Hommes International. Mathias starred in Bally’s Fall/Winter 2010 campaign as well as Prada’s fall outing alongside Clement Chabernaud and Mark Cox.