
Mathias Lauridsen, Mathias Bergh, Paolo Anchisi and Kristian Akergren come together for H&M’s new Spring Awakening campaign. Showcasing a lineup of clothes available in stores now, the Swedish retail gravitates towards khakis and denim for their latest spring look.

Not deterring far from their signature lineup of tailored slim suiting and luxe outerwear, Gucci approached the fall 2011 season with an endless cool and a retro feel. Impressing with an affection for coats cut from leather and fur, the label rounded out their modern clutch toting character of a man with bellowing gathered pleat trousers that gave the collection its distinct spirit.

JOOP! continues a new stronger focus on luxury with their spring 2011 campaign featuring none other than Danish model Mathias Lauridsen. Starring alongside Toni Garrn for the label’s spring outing, accessories and garments get equal attention in a tantalizing bedroom rendezvous.

The year is coming to an end and it’s time to reveal the top ten models who brought in the most views, which usually translated into numerous tweets and tumbls. As Ash Stymest climbs up the ladder and steals the number one spot, new additions to the list include Francisco Chico Lachowski and the unstoppable Andrej Pejic. Compare to last year’s list and be sure to note your personal favorites.

Putting their best foot forth for the fall 2011 season, Ford Europe reveals a lineup of faces, new and old that prevail from campaigns and editorials to the runway. From the dynamic spark that is agency exclusive Adrien Sahores to the undeniable star power of leading model Mathias Lauridsen, Ford proves to have the winning combination. Furthermore, coming up in their ranks is runway favorite Johannes Niermann, who makes his campaign debut for the spring season as well as James Smith, who has been burning up the editorial charts this year with a certain British charm. Continuing through a strong package, Ford boasts catwalk veterans, ranging from Charlie Westerberg and Marcel Castenmiller to the astonishing Ty Ogunkoya.

Each season, fashion editors and press alike clamor to see what Miuccia Prada has in store for men. Thinking outside the box with each collection, Prada manages to create that distinctive item or motif that marks the season. This fall, it was a quirky mix of retro prints and shrunken knits. Pulling that piece to make the look, stylists fell head over heels in love with Prada’s range of knits and a certain Clément Chabernaud was no doubt the Prada model of choice.

Mathias Lauridsen is a leading Danish model who after appearing in a slew of editorials and campaigns for Gucci, Jil Sander, Lacoste, Bruuns Bazaar and others received notoriety as a top model.