Luis Borges & Sam Way by Craig McDean for Tommy Hilfiger Spring/​Summer 2012 Campaign

Rugged Finesse–Luis Borges makes his spring appear­ance for Tommy Hil­figer in the label’s lat­est cam­paign, also fea­tur­ing their fra­grance front­man Sam Way. Pho­tographed by Craig McDean and out­fit­ted by Karl Tem­pler, the pair take in a clas­sic Amer­i­can pas­time – camping.

Sam Way by Craig McDean for Tommy by Tommy Hilfiger Campaign

Prep is in the Air–Fash­ion pho­tog­ra­pher Craig McDean cap­tured British male model Sam Way, joined by Amer­i­can beauty Jacque­lyn Jablon­ski, for the lat­est cam­paign for Tommy by Tommy Hil­figer, the fizzy and fresh fra­grance cre­ated by the renowned Amer­i­can fash­ion designer. The cou­ple deliv­ered a fresh and young out­door shot, that per­fectly fits with the mood of the fragrance.

Andre Douglas, Arthur Kulkov, Marcel Castenmiller, Max Rogers, Noah Mills & Sam Way by Craig McDean for Tommy Hilfiger Spring/​Summer 2012 Campaign

The Hil­figers /​ Part I–Mar­cel Cas­ten­miller, Andre Dou­glas, Max Rogers, Noah Mills and Sam Way are back together once more for Tommy Hil­figer, this time around joined by Arthur Kulkov. Pho­tographed by Craig McDean with styling by Karl Tem­pler, the lot take in the great out­doors for a camp­ing trip, marked by khakis and cam­ou­flage adorned separates.

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WhyNot Fall/​Winter 2012 Show Package

WhyNot–Mak­ing a cast­ing director’s job less dif­fi­cult, WhyNot pulls out all the stops with a con­sis­tent show­ing of irre­sistible options. As the last year has shown, David Gandy is unstop­pable – rack­ing up two major cov­ers and con­tin­u­ing to play a strong suit to Dolce & Gabbana’s image. Mean­while, there is Arthur Kulkov, a one fits all type of model and a blast to have around – fol­lowed by those stand­out edi­to­r­ial boys like Jacob Coupe and Alexan­der Johans­son, who eas­ily tran­si­tion from the run­way, walk­ing cov­eted spots for labels such as Prada to fronting cam­paigns for a myr­iad of brands. From Gar­rett Neff to Aiden Andrews and Adam Senn, the rec­og­niz­able faces are offered in plen­i­tude and short of a world dis­as­ter, it looks like the men of WhyNot are going to have full charts.

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The Boys of Dolce & Gabbana by Giampaolo Sgura for Antidote Magazine

Bed Fel­lows–As any Dolce & Gab­bana num­ber is, the design­ing duo turn out a grand fea­ture for the lat­est issue of Anti­dote, col­lab­o­rat­ing with pho­tog­ra­pher Giampaolo Sgura. All shoes, under­wear and plenty of smiles, Dolce & Gabbana’s favorite boys get together for an out­ing in between the sheets: Adam Senn, Arthur Kulkov, Corey Bap­tiste, Guy Robin­son, Jae Yoo, Justin Hal­ley, Noah Mills, Paolo Anchisi, Sam Way, Sam Webb, Sebas­t­ian Lund, Tim Ruger and Travis Bland. /​ Hair by Guido with makeup by Pat McGrath.

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Luis Borges & Sam Way by Craig McDean for Tommy Hilfiger Fall 2011 Campaign

Another for Tommy–Tommy Hilfiger’s lat­est cam­paign install­ment sees Luis Borges (DNA) and Sam Way (Wil­helmina) in the spot­light, pho­tographed by Craig McDean with styling by Karl Tem­pler.