Improvise!–We catch up with the River Island cast once again as they are in the middle of a classic improv game whilst outfitted in equally mirthful summer wardrobes. Models Ollie Edwards and Sid Ellisdon put their imaginations to the test for this quirky campaign film.

The Lazy Bunch–RJ King (Bananas), Sid Ellisdon (MGM) and Jay H (Major Paris) come together for the latest issue of Dedicate magazine with a story lensed by Ivan Muselli. Playing a lazy lot, the trio are outfitted by stylist Nicholas Galletti, wearing smart looks with a youthful spin, courtesy of prints and great color. / Hair by Helen Bidard (Artlist Paris) with makeup by Yacine Diallo (Artlist Paris). Style assistance by Priscila Ribeiro.

The Sunny West–Jacob Young, Ryan Kennedy and Sid Ellisdon pack their bags for a welcomed vacation in sunny California. Photographed by Ellen von Unwerth, the young trio travel to the golden state to take part in River Island’s spring/summer 2012 campaign. Getting an eclectic style boost, casual prints collide with youthful suiting for a fun spring outing.
In the Name of Fun–River Island steals a moment behind the scenes of their latest campaign for a question and answer session with this season’s stars. Providing for an entertaining break, Jacob Young, Ryan Kennedy and Sid Ellisdon dish out tips for that first date, annoying habits, sex positions and more.

A More Natural Approach–Sid Ellisdon reconnects with photographer Pat Supsiri for a second photo session in the midst of his time spent down under with Sydney, Australia agency London Mgt Group. / Grooming by Kristyan Low with hair by Luke Nicholson.

Trip Down Under — Part I–London Mgt Group model Sid Ellisdon ventures to Sydney, Australia for a five-day trip. Connecting with photographer Pat Supsiri for a black and white session, Sid stands in for an informal portrait. / Grooming by Kristyan Low with hair by Luke Nicholson.

Sid Ellisdon made his debut in Spring/Summer 2010 walking for Pringle of Scotland, Smalto, Bill Tornade and Versace. He got his big break when he became one of the faces of Calvin Klein Jeans X, alongside Lara Stone. Born in the UK, Sid has appeared in Wonderland, GQ Style Italy, Futureclaw, Arena Homme+, Citizen K and graced the cover of 10 Men. Sid became the face of Martyn Bal Fall/Winter 2010.