Tony Ward

The American supermodel whose career spans decades of fashion, pop culture, and luxury campaigns. Few faces have shaped the history of male image-making across as many eras, or aged inside it as naturally.
Tony Ward

JUANKR / Bruno Magli


Nationality: American

Height: 6'0"

Hair: Brown

Eyes: Brown


Tony Ward

The American supermodel whose career spans decades of fashion, pop culture, and luxury campaigns. Few faces have shaped the history of male image-making across as many eras, or aged inside it as naturally.

Anthony Borden Ward was discovered at eighteen while attending West Valley College in Saratoga and moved to Los Angeles to chase the work. By the late 1980s, he was the face of Calvin Klein underwear in front of Herb Ritts, the campaign that turned him into one of the first male models American advertising sold as a star in his own right.

The American supermodel went on to sit for Karl Lagerfeld, Steven Meisel, Steven Klein, and Terry Richardson, and to front campaigns for Roberto Cavalli, Dolce & Gabbana, Diesel, Fendi, and Hugo Boss. He arrived in the industry early enough to help define what a male supermodel could be, and the cohort that followed him through the 1990s grew out of the template he was already running.

Tony’s profile widened past fashion through his relationship with Madonna at the start of the 1990s, with appearances in the “Cherish,” “Justify My Love,” and “Erotica” videos and a presence inside the 1992 Sex book that placed him in the center of the era’s loudest pop-cultural object.

George Michael featured him in the 1996 “Fastlove” video and the Spice Girls put him in “Say You’ll Be There” the same year, two appearances that confirmed Tony as the face pop music reached for when it wanted male desire on camera. The same year, Bruce LaBruce and Rick Castro cast him in the lead of Hustler White, the underground feature that turned the modeling persona into a screen one.

Tony has continued working across every decade since, from Givenchy menswear under Riccardo Tisci and a long Wormland run to Dolce & Gabbana and later Brunello Cucinelli. Decades after the Ritts images, Tony Ward still has the type of history fashion likes to keep close, a face shaped as much by time as by the camera.

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Collected Work

Brunello Cucinelli Frames Its Eyewear Amid Neon & Nightfall

May 26, 2026

Brunello Cucinelli Frames Its Eyewear Amid Neon & Nightfall

Tony Ward fronts Brunello Cucinelli’s summer 2026 eyewear campaign, where gold-plated titanium frames meet roadside diners, neon glow, and late-night Italian luxury.

Dsquared2 Delivers Racy Spring 2024 Campaign

May 1, 2024

Dsquared2 Delivers Racy Spring 2024 Campaign

The Dsquared2 campaign for spring-summer 2024 infuses a nostalgia for the audacious spirit of the 90s adult entertainment scene, serving

DITA Takes to LA Streets for Fall 2023 Campaign

September 6, 2023

DITA Takes to LA Streets for Fall 2023 Campaign

In collaboration with creative studio BeGood Studios, DITA unveils its fall-winter 2023 campaign. “Becoming a Picture” serves as the guiding

Tony Ward Goes Sartorial in Brunello Cucinelli

May 30, 2023

Tony Ward Goes Sartorial in Brunello Cucinelli

Tony Ward steps into the spotlight alongside the luxurious force that is Brunello Cucinelli. Riding high on the waves of

Tony Ward Stars in Bruno Magli Spring ’20 Campaign

February 12, 2020

Tony Ward Stars in Bruno Magli Spring ’20 Campaign

Bruno Magli serves up a stunning visual story for its spring-summer 2020 campaign. The brand captures the essence of a

David, Tony + More Sport Saint Laurent for VMAN

October 29, 2019

David, Tony + More Sport Saint Laurent for VMAN

VMAN features Saint Laurent’s fall-winter 2019 collection with a feature entitled “Stereo Power.” Photographed by Chris Colls, the black and

Tony Ward Fronts Wormland Spring ’18 Campaign

March 9, 2018

Tony Ward Fronts Wormland Spring ’18 Campaign

Tony Ward is once again the face of Wormland. He fronts the retailer’s spring-summer 2018 campaign. The picturesque outing features

H&M Revisits the Family Portrait for ERDEM Collaboration Campaign

October 18, 2017

H&M Revisits the Family Portrait for ERDEM Collaboration Campaign

Fresh on the heels of a lookbook, we receive another glimpse at H&M’s ERDEM collaboration. Photographer Michal Pudelka captures the

Tony Ward Inspires in Fall ’17 Looks for Wormland Campaign

August 29, 2017

Tony Ward Inspires in Fall ’17 Looks for Wormland Campaign

Tony Ward continues to be Wormland’s leading man for fall-winter 2017. The top model joins Jelena Kovacic for the dashing

How to Pose Like a Top Male Model

July 27, 2017

How to Pose Like a Top Male Model

Are you the next Sean O’Pry or Mathias Lauridsen? Well, that will depend on not only your it factor, but

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