News | Dolce & Gabbana Online

The Online Nod–No stranger to the inter­net, Milan pow­er­house, Dolce & Gab­bana recently opened their first online store. The eStore, which was opened in col­lab­o­ra­tion with YOOX, is avail­able in seven dif­fer­ent lan­guages via com­puter, mobile device and social net­works. YOOX has been the brand’s global e-​​commerce part­ner since 2009. The new eStore will take an edi­to­r­ial approach to dig­i­tal mer­chan­dis­ing: the prod­uct cat­a­logue inter­face will be flanked by a “shop-​​by-​​look” pag­i­na­tion with the visual impact of a mag­a­zine. Pho­tos can be viewed in 360° and videos are inte­grated in the prod­uct cards. This project is the last step of the brand’s emo­tional and edi­to­r­ial strat­egy in the dig­i­tal world and rep­re­sents at the high­est lev­els, Dolce&Gabbana’s deep com­mit­ment to the social and anthro­po­log­i­cal aspects of the net rev­o­lu­tion. The eStore will open for China on August 8, 2011. The design­ers also sat down with Imran Ahmed of Busi­ness Of Fash­ion to dis­cuss tech­nol­ogy, social media, and their brand. /​ View the entire inter­view here.