News | Patrik Ervell Launches Webstore

Patrik Ervell opens up his pen­chant for min­i­mal­ist design to a wider audi­ence with the release of his web­store. As Ervell expressed to WWD, “Cer­tain brands are more suited for this than oth­ers, and I think mine really is per­fectly matched for it because my aes­thetic has always been mod­ern, and there’s no more mod­ern pre­sen­ta­tion than an online store. It might be more chal­leng­ing if you’re aspir­ing to an old-​​timey feel­ing. And I already see my con­sumer as a guy who’s buy­ing pri­mar­ily online. He’s not spend­ing his week­ends shop­ping. We already did a sig­nif­i­cant direct-​​to-​​consumer busi­ness just from our cus­tomers reach­ing out to us, and this is a log­i­cal next step.” View the new web­store here.