News | Robert Geller Announces New Key Shop

Designer Robert Geller has worked with Greg Armas of Assem­bly to launch a new store called the Key Shop. Located in New York City at 129 Riv­ing­ton Street, the store will carry Geller’s full line along­side lim­ited items, Assem­bly New York’s col­lec­tion, vin­tage jew­elry, art­work and lit­er­a­ture. Shap­ing up to be the ideal loca­tion to show­case Geller’s favorite pieces that do not nec­es­sar­ily make their way to stores, the shop will also host inter­ac­tive work­shops such as learn­ing how to craft bou­ton­nieres. Key Shop opens April 15, 2010 with store hours of noon to 9:00 p.m.