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This article was written on Sep 02, 2010 by and is filed under 2010, film, paul smith.

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Paul Smith London /​ Rapha Film

Cel­e­brat­ing their con­tin­ued spon­sor­ship of the Rapha Con­dor Sharp cycling team, Paul Smith has cre­ated a short film show­cas­ing a spe­cial train­ing ses­sion at the Man­ches­ter Velo­drome. Mix­ing things up in typ­i­cal Paul Smith fash­ion, the cyclists trade in their usual kit for a Paul Smith Lon­don suit.

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  • Matthew

    erm…paul smith pair­ing a ruck­sack with a suit. really?

  • http://twitter.com/TheJemaniGroup The Jemani Group

    I found it very enjoy­able in a mod­ernistic non typ­i­cal way. I love the con­cept of show­ing a col­lec­tion as a short film. It is such a great idea for brand recog­ni­tion to sat­isfy the cor­po­rate heads and a new out­let of cre­ativ­ity for the design­ers. A win win for everyone.

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