
A Place Called Utah–StudioThomson art directs Wrangler Blue Bell’s latest campaign, featuring Scoop model Paraskevas. Inspired by sculptor and motorcycle collector Jeff Decker, this season’s campaign was photographed in Utah. Giving the label a fresh new finish for the spring/summer 2012 season, Boo George (Streeters) comes on board as photographer, connecting with stylist Jamie Stewart. Capturing the essence of a man who does not shy from getting his hands dirty, Paraskevas is clad in distressed washes and crisp solids for an effective denim-fueled outing. / Grooming by Wesley O’Meara at The Wall Group.

Muddied Glamour–Stylist Caroline Newell connects with photographer Boo George for spring’s edition of French magazine Numéro Homme. Setting their sights on Success model Baptiste Radufe and Select’s Rob Moore, current fashions come together in a subdued nature for a shoot along the shore.

The Brave, The Mighty & The Wise–For the fall issue of Love magazine, Boo George captures the precision of military fashion with a twist of androgyny. Alexander Beck, Danny Fox, George Barnett, Julius Gerhardt, Robert Knighton, Sid Ellisdon and Tommy Kristiansen are stationed ashore and decked out in uniforms provided by Topman, Calvin Klein, Kenzo and others. The handsome lot is styled by Anders Sølvsten Thomsen.

The Hay Days–Select model Josh Tuckley heads to the field with photographer Boo George for a picturesque story in the latest issue of Man About Town. Outfitted by Way Perry, Josh dons a poetic wardrobe based in black and white.

Denim Youth–Claude Simonon and Eliza Cummings come together for the pre-spring 2011 issue of i-D. Photographed by Boo George, the duo are styled by Caroline Newell in denim and leather from the likes of Burberry and Calvin Klein Jeans.

Topman looks to photographer Boo George and stylist Stevie Westgarth to capture spring’s thoughtful youth. Tapping Jaco Van Den Hoven, Taras Koltun and Pavel Baranov as spring’s wide-eyed stars, colors and prints are merged together for a well proportioned season of separates. Photographed everywhere, from the studio and comforts of home to outdoors, the latest imagery envelops the charm of Topman’s conceptual journey of making old pieces new once more.