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13 July 2011, written by Carl
The Perfect Match–Berlin-based label SoPopular offers an exclusive preview of their upcoming spring 2012 lookbook featuring Viva model Leebo Freeman photographed by Per Zennström. Juxtaposing easy fashions such as the tee and a pair of shorts with a pale color palette, SoPopular embraces a laid-back outlet, but still manages to have a little fun. Boasting a lineup of graphic tees and cheeky slogans, an occasional hint of modernity keeps the label relevant. / Styling by Daniel Blechman.
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19 August 2010, written by Carl
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27 July 2010, written by Carl
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14 July 2010, written by Carl
Shooting his fourth campaign for Görtz, Per Zennström photographs Max Krieger as styled by Christian Stemmler with the art direction of Joanna Switowski and the creative direction of Mieke Haase.
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11 July 2010, written by Carl
SOPOPULAR taps Ash Stymest for their latest lookbook photographed by Per Zennström. Following fall’s mature direction, the Berlin-based label embrace a youthful punch for Come As You Are by adding yellow to their cool palette of grays. Also returning to their roots, clean lines are juxtaposed with seam detailing and bondage straps. Playing with concept of casual and formal, basics like the tee are rounded out by structured cuffs. Boasting a collection that houses a well-rounded selection of garments, ranging from the light summer suit and colorful outerwear to bleached denim, SOPOPULAR ingeniously executes an accessible season of great structure and style.
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