Leebo Freeman by Per Zennström for SoPopular Spring 2012 (Preview)

The Per­fect Match–Berlin-​​based label SoPop­u­lar offers an exclu­sive pre­view of their upcom­ing spring 2012 look­book fea­tur­ing Viva model Leebo Free­man pho­tographed by Per Zennström. Jux­ta­pos­ing easy fash­ions such as the tee and a pair of shorts with a pale color palette, SoPop­u­lar embraces a laid-​​back out­let, but still man­ages to have a lit­tle fun. Boast­ing a lineup of graphic tees and cheeky slo­gans, an occa­sional hint of moder­nity keeps the label rel­e­vant. /​ Styling by Daniel Blechman.

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Isaac Carew by Per Zennström for Gört17 Mix Up Campaign

Isaac Carew pho­tographed by Per Zennström for Gört17

Daily Fix | Falco Bartsch by Per Zennström

Viva model Falco Bartsch pho­tographed by Per Zennström and styled by Zhoi Hy for Feld Hommes

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Max Krieger by Per Zennström for Görtz Fall 2010 Campaign

Shoot­ing his fourth cam­paign for Görtz, Per Zennström pho­tographs Max Krieger as styled by Chris­t­ian Stemm­ler with the art direc­tion of Joanna Switowski and the cre­ative direc­tion of Mieke Haase.

SOPOPULAR Spring 2011 | Ash Stymest by Per Zennström

SOPOPULAR taps Ash Stymest for their lat­est look­book pho­tographed by Per Zennström. Fol­low­ing fall’s mature direc­tion, the Berlin-​​based label embrace a youth­ful punch for Come As You Are by adding yel­low to their cool palette of grays. Also return­ing to their roots, clean lines are jux­ta­posed with seam detail­ing and bondage straps. Play­ing with con­cept of casual and for­mal, basics like the tee are rounded out by struc­tured cuffs. Boast­ing a col­lec­tion that houses a well-​​rounded selec­tion of gar­ments, rang­ing from the light sum­mer suit and col­or­ful out­er­wear to bleached denim, SOPOPULAR inge­niously exe­cutes an acces­si­ble sea­son of great struc­ture and style.

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Vanity Teen | Cole Mohr by Per Zennström

Pho­tographed by Per Zennström (Objek­tiv), Viva’s Cole Mohr takes a col­or­ful spill in his most recent edi­to­r­ial for the sixth issue of online zine Van­ity Teen. Groomed by Enzo Laera (Ball­saal), an always quirky Cole holds all atten­tion despite out­landishly col­or­ful back­grounds and ensembles.

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