
The Perfect Match–Berlin-based label SoPopular offers an exclusive preview of their upcoming spring 2012 lookbook featuring Viva model Leebo Freeman photographed by Per Zennström. Juxtaposing easy fashions such as the tee and a pair of shorts with a pale color palette, SoPopular embraces a laid-back outlet, but still manages to have a little fun. Boasting a lineup of graphic tees and cheeky slogans, an occasional hint of modernity keeps the label relevant. / Styling by Daniel Blechman.

Isaac Carew photographed by Per Zennström for Gört17

Viva model Falco Bartsch photographed by Per Zennström and styled by Zhoi Hy for Feld Hommes

Shooting his fourth campaign for Görtz, Per Zennström photographs Max Krieger as styled by Christian Stemmler with the art direction of Joanna Switowski and the creative direction of Mieke Haase.

SOPOPULAR taps Ash Stymest for their latest lookbook photographed by Per Zennström. Following fall’s mature direction, the Berlin-based label embrace a youthful punch for Come As You Are by adding yellow to their cool palette of grays. Also returning to their roots, clean lines are juxtaposed with seam detailing and bondage straps. Playing with concept of casual and formal, basics like the tee are rounded out by structured cuffs. Boasting a collection that houses a well-rounded selection of garments, ranging from the light summer suit and colorful outerwear to bleached denim, SOPOPULAR ingeniously executes an accessible season of great structure and style.

Photographed by Per Zennström (Objektiv), Viva’s Cole Mohr takes a colorful spill in his most recent editorial for the sixth issue of online zine Vanity Teen. Groomed by Enzo Laera (Ballsaal), an always quirky Cole holds all attention despite outlandishly colorful backgrounds and ensembles.