
Opening Ceremony kicks off their Levi’s collaboration with the release of their spring 2010 campaign photographed by Ryan McGinley. Blending their personality-driven approach with Levi’s Americana heritage, the collaboration boasts a range of colorful cords that find themselves invested in everything from jackets to shorts. The range is currently available as part of Opening Ceremony’s webstore.

AJ Abualrub slips into a pair of Levi’s for a serene shoot with Ryan McGinley. Taking to the sunny fields with a certain confidence, AJ embodies the heritage of Levi’s 501’s as self-reliant, hard-working, independent and optimistic.