Rad Hourani made a splash last night with the launch of a new line, Rad by Rad Hourani. According to Hourani, he does not “know if it’s called a diffusion line.” He explained to Style.com that “in the main line, [he uses] leather, cashmere, and all of these luxury, high-end fabrics, [while] this is just more relaxed and easier to wear in cotton and jerseys.” It’s safe to say we have another diffusion line on our hands. Featuring fifteen unisex looks, the line ranging from $100 to $400 will be available in November.
