Rafael Lazzini for Ellus Spring 2012

Color Per­sua­sion–In one of the most acclaimed shows of the last São Paulo Fash­ion Week, Ellus showed its new spring/​summer col­lec­tion. Within the for­mat of an out­door con­cert at the Ibi­ra­puera Park in Sao Paulo, the theme of the run­way show alluded to the uni­verse of music fes­ti­vals, punk style and motocross. The Brazil­ian label accented shirt­ing with black and orange check­ered pat­terns with a dense effect, while shades of green shades made their appear­ance by way of beau­ti­ful trop­i­cal prints. Famous for its denim line, Ellus pre­sented straight-​​fit indigo jeans, fur­ther­ing the range with a cou­ple of gra­di­ents, which brought bal­ance to an upbeat color palette for the sea­son. Rafael Lazz­ini (Ford Brazil), the season’s cam­paign star was pho­tographed right after the run­way show.